Why does the SSP UC role exist? 

• The Solution Sales Professional UC (SSP) adds value to Microsoft by delivering Unified Communication solution opportunity revenue and market share through new and/or leveraged investments in Microsoft technologies. 

How does the SSP UC role add value? 

The SSP UC role adds value by:

• Developing a healthy United Communications pipeline of qualified Office Live Meeting, Live Communications Server, and Exchange Server opportunities.
• Identifying Unified Communication compete gaps within targeted accounts and the ways in which Microsoft can dislodge the competition or augment the share of Microsoft technologies within accounts.
• Researching targeted accounts’ total application spend and driving a strategy that gives Microsoft a significant percentage of that spend.
• Creating and maintaining solution opportunity generation plans that contribute to Account Planning efforts within the ATU.
• Ensuring hand-offs to and engagements with the appropriate resources (within the ATU or STU, to partners and/or Services) at the appropriate phase of the MSSP, with measures in place to track the total cost-of-sale.
• Bringing customers to agreement on the business value of proven solutions.
• Working with ATU team members, partners and/or Services to close deals by reinforcing the business value of Unified Communication solutions and acting as an interface between customers and partners/Services.
• Contributing to the recruitment, engagement and readiness of partners who can help the SSP UC role scale capacity.
• Delivering referenceable and satisfied accounts that can be leveraged in future sales engagements.

How is the SSP UC role unique from other roles? 

• The SSP UC role is unique in:
  
  • Its in-depth knowledge of targeted customers’ Line of Business decision-makers (VPs of Sales, Operations, HR, Marketing, etc.), the business applications they use and/or develop and the challenges they face with these applications.
  • Its focus on articulating the business value of developing and/or implementing applications on the Microsoft UC platform and how these applications fit into the Microsoft stack.
• Its ability to leverage a core set of partners and their applications and/or implementation expertise into a business value solution for specific customers.