Digital Marketing Lead

• Plan strategy, manage execution, and analyze results of subsidiary online presence – including, but limited to marketing and promotional campaigns – to increase customer engagement and demand/lead generation, all of which drive contribution to subsidiary’s performance goals
• Work with other marketing teams to extend campaigns onto web properties and influence integrated marketing strategy
• Align online presence with overall subsidiary strategy and goals, other marketing vehicles, product group strategy and goals, and customer/user experience
• Provide feedback to Corporate on current tools, policies, and process that allow for innovative marketing communications
• Identify continuous process improvements resulting in cost savings and efficiencies
• Utilize marketing knowledge and context of prior campaigns; ensure strong plans are in place for online improvement in Customer Satisfaction and customer engagement measurements

To be successful, a candidate must have the following skills, knowledge and experience:

• At least 5 years of practical experience using the Web to execute marketing campaigns online, preferably with experience managing a network of online Business-to-Business (B2B) and Business-to-Consumer (B2C) sites
• Possess a personal passion for marketing, customer relationship marketing (CRM), and technology on the Web
• Has a Bachelor’s Degree in Marketing or Business Administration; MBA or comparable Master’s Degree preferred
• Be able to effectively drive cross-group communication and cooperation, while demonstrating strong collaborative skills, including the ability to work with international partners
• Understand specific online protocols, marketing methods, measurement tools, rendering processes, and public policy
• Demonstrate strong project management, process and industrial design skills
• Understand the role online plays in the marketing mix; work well with cross-media team to orchestra multi-faceted marketing communication
• Express themselves clearly with strong presentation skills, with the ability to explain complex situations in clear terms to management and large groups
• Ability to prepare, explain and/or comprehend reports actionable statistical reports and optimization recommendations
• Excel in marketing measurement, with the ability to successfully recommend best practices to marketers using data as objective “selling” points.
• Strong written and oral communication. Ability to organize chain-of-command communications as well as to manage communication in crisis mode.
• Strong organizational skills, including the ability to rationalize and prioritize business goals.
• Some management skill or experience, vendor management a plus.
• Goal setting and monitoring, communications skills (written and oral and presentational).
• Ability to manage a budget of $500K