The Web Director will be responsible for all web-activation points for business: - Marketing Communications direction (currently there is a web marcom manager which will be supported by +1 manager within few months. They will be reporting to Web Director)
- Web Sales Platform
- Web Care (Customer service)
- Integration of other web activation points: internal and external (e.g. product portals, regional portals, project portals, intranet etc.)
The goals and responsibilities of the position are: - Develop web-strategy, including KPI dashboard
- Create web team
- Create a web budget
- Audit existing web activation points
- Integrate web activations into overall process and platform(s)
- Tender and contract suppliers and partners
- Responsible for taking a lead in strategy and implementation of:
- Web activation points in marcom
- Web sales
- Web customer care
- Other web activation points: internal and external (e.g. product portals, regional portals, project portals, intranet etc.)
- Increase share of web sales
- Evaluate use of web in other channels like retail (cross-selling, product information)
- Monitor and improve sales channel performance over the web
- Initiate and coordinate web sites (federal, regional, sales, promo) improvements regarding design and non-sales functionalities (customer service, entertainment)
- Initiate and lead/supervise projects on operational improvements (hosting & monitoring capabilities, search related functionalities, overall system support from order processing to delivery)
- Cooperation with HQ web department and regional web managers/marketing managers
- Working in close cooperation with:
- Sales director
- Product director
- Customer operation director
- Billing and IT director
- MarCom director
- CCO
Profile: - Excellent knowledge of web solutions
- Knowledge of strategic frameworks and competitive landscape in e-commerce industry (not only telecom)
- Previous relevant work experience (E-commerce / Senior consultant in e-commerce or telecom practice)
- Leadership experience
- Project management skills (both practical and analytical, i.e. business case modeling)
- Business mindset / analytical skills
- Presentation skills (secure presentation of strategic concepts and analysis results in front of partners and senior management)
- Very good English skills (oral, written)
- Very good communication and networking skills
- Outgoing, good at dealing with local markets (diplomatic but convincing)
- Willing to travel extensively
- Minimal experience in relevant positions 3 years
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