- Brand & Communications - Product planning and management - Strategic planning - Trade and Retail marketing, - Pricing & Business analytics - Digital marketing and web development

Complex responsibility for Corporate Marketing Communication, Digital (rt.ru), B2C and B2B.

Responsibility for all aspects of marketing: - Strategies: development and implementation of marketing strategies, identify portfolio priorities for mother brand and various product categories, brands and services incl. McCafe & coffee business, Happy Meal food and other products, McDrive Service, Employment, McBreakfast, Family Experience products - Innovations: strategic vision, priorities. Product, services and technologies. Scope of 30-40 launches per year. - Communication & Media: strategies, prioritization, budget structure. Over 30 National campaigns a year. - Global & European Sponsorship Projects developed locally: Olympic Games, WorldCup. - HR: developing marketing structure with new functions, preparing for future double and triple growth - Trade marketing: function development; strategies and planning

Scope: B2C 11 local & international brands, B2B & B2C Horeca portfolio local & international brands, commodity products Major achievements: development and implementation of turnaround plan, that made negative business profitable and gained leading market position within two and a half years: +13% in 2012 (first time growth since 2008); +40% in 2013. Market leadership since summer 2013 vs. Unilever, which lost its MS to Nestle brands despite its higher investment in the market. Results and profitability was achieved with the following key initiatives: - New business strategy: portfolio prioritization and new brand focuses, new media strategy and investments approach; new regional approach (moved from 100% national strategy to mix of regional & national activations) - New NPD strategies: less but stronger innovations, that entered new product and price segments; smart upsizing & downsizing, launched disruptive innovations for children. - Improved competitiveness of current portfolio marketing mix: achieved product superiority vs. top 5 players for major strategic product, highest number of wins in European product tests. - Price strategy: price repositioning, shaping differentiated price portfolio with clear low, mid, premium and super premium brands and products - New communication strategy development for strategic focus brands: top box performance, internal Nestle benchmarks - Merchandising & Trade marketing: improved shelf impact with new merchandising approach and new package

Major achievements: - Managed to recover long term declining trend for the key Brand Group. Results - double digit sales growth within 1.5 years, Brand Health indicators growth after 2 years. - Highest growth both in the company portfolio and the market, win of MS from market leader Baltika - Professional & company awards: Effie 1st Award; 100 best products, Silver Mercury – Best BTL program in 2009, Annual Brand Conference InBev Countries Main responsibilities: - Development and implementation of recuperation plan; that included portfolio prioritization and sku reduction, product quality Improvement, package relaunch, clear price differentiation between core & premium. - To drive development & implementation of Brand Strategies (annual & 3 year planning) and brand activities - To drive new product development with further commercial support (implementation of over 15 high and mid investment projects with implementation across 10 factories) - Media strategy development, leading creative & media pitch. Over 35 national campaigns.

Nov 2005 – Jul 2006 Marketing Manager (FIVE Chupa Chups brands - 60% of company turnover). Managing Brands, leading Research & Insights & New Product Development) Russian Federation and CIS. Major focus – Russia, Ukraine, Byelorussia. Jun 2004 – Nov 2005 Senior Brand Manager (Managing two brands). Direct report to Marketing Director Major achievements: international Roll-out of products and communication locally developed (Yogurt Range and Kids Space communication) Main responsibilities: Communication, Media Planning, Business Intelligence, Research & Insights, local NPD team leader.

I was responsible for two major cosmetic brands Lumene & Anytime, market leaders with number two MS position after L’Oreal and top 5-10 positions in other categories like face and body care categories, deodorants and shower gels. Promoted every year for strong business results. Major achievements: - Consistent growth of Visage Category and triple growth of skin care categories. - Part of international team for Anytime brand repositioning for teens, 2nd position in company portfolio - POPAI International award in 2004 - Anytime merchandising equipment.

Economics, Marketing

I-wengo, E-com and digital marketing

Skolkovo

LBS, Leadership Program

Advanced Marketing Program, Communication and Strategies

Manchester Business School, Management Training Program (Sep-Dec)