Kudashev Alexey

Male, 36 years, born on 10 October 1982

Moscow, m. Перово, willing to relocate (Russia), prepared for business trips

+7 (925) 204-30-40
alexeyk@pobox.com — preferred means of communication
alexey.kudashev.ak

Marketing manager

119 500 RUB

Marketing, Advertising, PR
  • Marketing Management
  • Project Management
  • Online Marketing

Employment: full time

Work schedule: flexible schedule, full day

Work experience 12 years 3 months

September 2017currently
2 years

Moscow,

IT, System Integration, Internet... Show more

Lead marketing specialist
Increasing the flow of new leads. Creation of the new website and rebranding of the company.
May 2017July 2017
3 months

Moscow,

IT, System Integration, Internet... Show more

Product marketing manager
Promotion of hosted PBX, company's key product. Launching of marketing campaings, website content updates.
February 2016January 2017
1 year
Alfa Register, GOC

Moscow,

Business Services... Show more

Marketing department manager
B2B services: consulting and certification. Creating a working marketing team (2 direct reports) under tough conditions in a company "in red" in a falling market. Focus on operational effectiveness and justification of all spending.

- Created vision and transparency of marketing actions (marketing strategy development, writing out exact actions in the project plans for the next year).
- Created and fine-tuned all marketing processes in the company. Created the necessary marketing infrastructure (including call tracking).
- Managed marketing and advertising campaigns, online and offline. Organized 7 seminars and led the company to participate in 2 exhibitions. Managed the monthly ad budget of 400 000 rubles. Measured the result and implemented number-based decision-making.
- Increased inbound leads 2.5 times, of which organic traffic leads - 2 times
- Increased company popularity (branded search count) 19%

Left due to the decision of the owner to close down marketing, cut expenses and "harvest" the company.
October 2015January 2016
4 months
Brooma

Moscow,

IT, System Integration, Internet... Show more

VP of Marketing
IT startup. Formulating the strategy and building the inbound marketing mechanism based on Terrasoft BPM Online. Creation and promotion of “Jeffit” brand (software for lawyers): developing the positioning, formulating the content marketing plan, copywriting for the website, blog, brochure, setting up CMS for the website \ blog (Wordpress) and analytics (Google \ Yandex Analytics), as well as solving general tactical marketing problems.

Left due to the decision of the owner to not invest in marketing "until the product is ready".
April 2014May 2015
1 year 2 months
CME Group

USA,

Financial Sector... Show more

Marketing Automation Specialist
Project work for 1 year. A global 117 year old derivatives exchange, with revenues of $2.9 billion. Helping the company maximize the lead flow and increase revenue in a stable US market as well as dominate globally.
= Optimized the deployment and analytics of company’s email campaigns, achieving 24-hour coverage in tandem with UK and Asia teams (to support global marketing campaigns).
=Increased marketing system adoption among users, creating self-sufficient pockets correctly operating within the larger marketing ecosystem.
= Spearheaded the Salesforce - Marketo integration project, which provided for nurtured MQLs to be successfully passed on to 100+ salespeople.
May 2013April 2014
1 year
CCH, a Wolters Kluwer Business

USA,

Email Marketing Specialist
Project work for 1 year. US headquarters of a global information services and publishing enterprise ($4 billion in revenue). In charge of optimizing performance of and deploying up to 6 email campaigns daily for the company's Tax division.
= Oversaw and directed the technical team in the transition from legacy on-the-premises email / CRM system (Lyris) to a robust cloud-based solution (ExactTarget / Salesforce).
= Optimized the email channel to increase generated revenue and leads, A/B testing approaches for each product team. Implemented automation and improving processes to cut on turnaround time.
= Supported the launch of the new, flagman software CCH Axcess, while working to halt the decline in revenue of the books department and improve the profitability of the seminars department.
September 2012March 2013
7 months
Wowzers, LLC

USA

Marketing Manager
Educational software company. Implemented inbound marketing strategy in a complex, competitive B2G and B2B environment with multiple target audiences, long sales cycles and high customer value. Utilized email marketing to develop leads.
= Managed 2 direct reports (content creation and database maintenance)
= Developed and optimized email marketing campaigns (A/B testing, segmentation, dynamic content)
= Managed company’s general brand / communication strategy, as well as outside vendors

Strategy generated consistent 20% monthly growth in leads for the sales team, as well as increases in site visits (50%), engagement (average time on site up 100%) and conversion rates for each funnel stage.
January 2012September 2012
9 months
American Beauty Elite

USA

Marketing Specialist
Jump-started marketing initiatives for a start-up beauty industry distributor (B2B and retail).

= Organized off-line events for email list generation (2000+ leads w/ emails). Created HTML templates, copy and graphics to engage the email list and generate conversions.
= Created on-line marketing campaigns (PPC advertising, social media) to generate website traffic, tracked and improved conversion rate (A/B testing of landing pages).

Effort generated first site visits and sales.
January 2008March 2011
3 years 3 months
Blackstone Group Japan
Accountant, Real Estate Division
Responsible for full range of accounting for newly created Japanese subsidiary. Built and fine-tuned processes from scratch, improving closing delivery time from 10+ to 3 days and increasing reliability of data.
December 2005December 2007
2 years 1 month
PriceWaterhouseCoopers Consulting
Consultant, East Asian Business Team
Provided accounting, tax and consulting services to Japanese subsidiaries of foreign corporations. Managed clients’ relationships, successfully serving mid and top-level management. Increased per-client billings 25%, while achieving superior client satisfaction.

Key skills

Лидогенерация
B2B Marketing
Corporate Marketing
Digital Marketing
E-Mail Marketing
Internet Marketing
Salesforce
Hubspot
Marketo
Google AdWords
Google Analytics
CRM
Управление проектами
Project management
CMS Wordpress
B2B маркетинг
Лидерство
Email маркетинг
Планирование маркетинговых кампаний
Руководство коллективом
Управление командой
Яндекс.Директ
MS Excel
Маркетинговое планирование
Стратегическое планирование
Маркетинговая стратегия
Автоматизация маркетинга
Автоматизация процессов
Terrasoft CRM
1С-Битрикс

Driving experience

Driver's licence category A, B

About me

Creative, charismatic marketing leader. I build integrated, automated marketing for B2B and complex B2C businesses. My goals are results, return of investments in marketing many times over and increase in company profits. International work experience (USA, Japan).

You can see my approach in VIDEOs (in Russian):

== Presenting at a conference:
https://youtu.be/njg-pHmyO-k (15 min)
== Before the sales departments:
https://youtu.be/E8_KDC9bAm8 (18 min)

Approach to Management
= Leading by high goals (not fear), personal example
= Investing in team (up to 5% time on education), tools for effectiveness
= Constant forward motion, despite difficulties

Digital Marketing Strengths
= ATTRACTING: market research, narrowing down a target audience, content\inbound marketing, SEM, SEO, paid advertising, SMM, multichannel marketing
= CONVERTING: building lead generation, marketing funnel, landing pages, lead nurturing, analytics for each channel
= RETAINING: segmentation and maintenance of quality in CRM data, trigger-driven email marketing, personalization, cross-sell

Technical Competencies
= Marketing automation systems: Terrasoft BPM, Hubspot, ExactTarget, Marketo
= Google Analytics, Yandex Metrica
= CRM (Salesforce) and ERP systems (SAP, Oracle)
= HTML / CSS, Javascript, SQL
= Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator), Wordpress
= MS Office expert (Word, Excel, PowerPoint)
= Comfortable with computers, cloud services

Communication Skills and Interests
= In my free time: pro-bono consulting start-ups and non-profits on marketing topics
= Interests: travelling, motorcycles, art, healthy living

Recommendations

ALFA REGISTER, GOC
Denis Salahov (Owner and CEO) 
Brooma
Anton Soldatov (Owner and CEO) 
CME Group
Josh Weinstein (CRM Manager) 

Higher education (bachelor)

2010
University of California, Berkeley
Business & Marketing, Marketing Certification
2004
University of California, Berkeley
Letters & Science, Cognitive Science

Languages

RussianNative

EnglishC2 — Proficiency

JapaneseC1 — Advanced

Professional development, courses

2016
Russian Marketing Forum 2016
Prime Time Forums, Marketing

Tests, examinations

2015
Certified Marketo Expert
Marketo, Marketing Automation
2013
Inbound Marketing Certification
Hubspot, Marketing Automation

Electronic certificates

Citizenship, travel time to work

Citizenship: Russia, USA

Permission to work: Russia, USA

Desired travel time to work: Up to one hour