119 500 RUB
Employment: full time
Work schedule: flexible schedule, full day
Work experience 12 years 3 months
Business Services... Show more
- Created vision and transparency of marketing actions (marketing strategy development, writing out exact actions in the project plans for the next year).
- Created and fine-tuned all marketing processes in the company. Created the necessary marketing infrastructure (including call tracking).
- Managed marketing and advertising campaigns, online and offline. Organized 7 seminars and led the company to participate in 2 exhibitions. Managed the monthly ad budget of 400 000 rubles. Measured the result and implemented number-based decision-making.
- Increased inbound leads 2.5 times, of which organic traffic leads - 2 times
- Increased company popularity (branded search count) 19%
Left due to the decision of the owner to close down marketing, cut expenses and "harvest" the company.
IT, System Integration, Internet... Show more
Left due to the decision of the owner to not invest in marketing "until the product is ready".
Financial Sector... Show more
= Optimized the deployment and analytics of company’s email campaigns, achieving 24-hour coverage in tandem with UK and Asia teams (to support global marketing campaigns).
=Increased marketing system adoption among users, creating self-sufficient pockets correctly operating within the larger marketing ecosystem.
= Spearheaded the Salesforce - Marketo integration project, which provided for nurtured MQLs to be successfully passed on to 100+ salespeople.
= Oversaw and directed the technical team in the transition from legacy on-the-premises email / CRM system (Lyris) to a robust cloud-based solution (ExactTarget / Salesforce).
= Optimized the email channel to increase generated revenue and leads, A/B testing approaches for each product team. Implemented automation and improving processes to cut on turnaround time.
= Supported the launch of the new, flagman software CCH Axcess, while working to halt the decline in revenue of the books department and improve the profitability of the seminars department.
= Managed 2 direct reports (content creation and database maintenance)
= Developed and optimized email marketing campaigns (A/B testing, segmentation, dynamic content)
= Managed company’s general brand / communication strategy, as well as outside vendors
Strategy generated consistent 20% monthly growth in leads for the sales team, as well as increases in site visits (50%), engagement (average time on site up 100%) and conversion rates for each funnel stage.
= Organized off-line events for email list generation (2000+ leads w/ emails). Created HTML templates, copy and graphics to engage the email list and generate conversions.
= Created on-line marketing campaigns (PPC advertising, social media) to generate website traffic, tracked and improved conversion rate (A/B testing of landing pages).
Effort generated first site visits and sales.
You can see my approach in VIDEOs (in Russian):
== Presenting at a conference: https://youtu.be/njg-pHmyO-k (15 min)
== Before the sales departments: https://youtu.be/E8_KDC9bAm8 (18 min)
Approach to Management
= Leading by high goals (not fear), personal example
= Investing in team (up to 5% time on education), tools for effectiveness
= Constant forward motion, despite difficulties
Digital Marketing Strengths
= ATTRACTING: market research, narrowing down a target audience, content\inbound marketing, SEM, SEO, paid advertising, SMM, multichannel marketing
= CONVERTING: building lead generation, marketing funnel, landing pages, lead nurturing, analytics for each channel
= RETAINING: segmentation and maintenance of quality in CRM data, trigger-driven email marketing, personalization, cross-sell
= Marketing automation systems: Terrasoft BPM, Hubspot, ExactTarget, Marketo
= Google Analytics, Yandex Metrica
= CRM (Salesforce) and ERP systems (SAP, Oracle)
= Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator), Wordpress
= MS Office expert (Word, Excel, PowerPoint)
= Comfortable with computers, cloud services
Communication Skills and Interests
= In my free time: pro-bono consulting start-ups and non-profits on marketing topics
= Interests: travelling, motorcycles, art, healthy living
Higher education (bachelor)
Russian — Native
English — C2 — Proficiency
Japanese — C1 — Advanced
Professional development, courses
Citizenship, travel time to work
Citizenship: Russia, USA
Permission to work: Russia, USA
Desired travel time to work: Up to one hour