Sibitev Konstantin

Male, 41 year, born on 22 May 1979

Moscow, metro station Shabolovskaya, willing to relocate, prepared for business trips

Контакты

+7 (925) 447-75-35
 24 hours
 — preferred means of communication

Category Manager, Marketing Manager (eng)

Marketing, Advertising, PR
  • Marketing Management
  • Brand Management
  • Online Marketing

Employment: full time

Work schedule: full day

Work experience 22 years 6 months

May 2012currently
8 years 3 months
«PRO.MED.CS Marketing» (Czech, Europe), Representative Office in Russia

www.promed.cz/en/

Digital and DTC Group Product Manager
• Developing DTC(Direct To Consumer) strategy incl. digital • Development of the 360 go-to-market strategy: o Marketing mix; o Marketing channels; o Media plans (TV, Print, Internet, content marketing etc.); • Budgeting and budget control. • Projects profitability calculation • Measurement of the Marketing campaign results • Development, launch and support digital projects (APPs, WEBs) • Market researches • Support of the new product launch • 3 persons in a subordinate (Planning, coordination, assessment and building relationships with other departments.) Brands: Ursosan, Indap, Itomed, Selzink Plus, Rebagit
December 2010April 2012
1 year 5 months
The Independent projects
Independent specialist
Projects: • Brand management project for automotive industry • Launch of Goodyear new product “UG Ice Arctic” in Russia (2012) • Marketing and advertising of diet product • Advertising campaign for one of the festival • Marketing building for medical service company and tourist company • Consulting event and wedding agencies (marketing and advertising) • Events: took an active part (ideas, contacts, people, arrangement) at several most interesting events 2010-2011 in Moscow in cooperation with job partner (video reports you can see at his web - vakazov.com and get a recommendation by phone +7(929) 50 772 50).
January 2010November 2010
11 months
«Boehringer Ingelheim» (Германия, Австрия), Representative Office in Russia

www.boehringer-ingelheim.com/

Senior Product Manager CHC
Management of the CHC (Consumer Health Care) group of products. Profit, volume, revenue and share responsibility. Global strategy development and implementation. Market researches and sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Print, OOH, Internet, etc.); • Budgeting and budget control. Development of the advertising content (POSm, layouts for mass media, banners, etc.) Marketing campaigns management: • Ad placement according to the media plan on TV, Print, OOH, Internet, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. Liaise and working with KOL. Participating in conferences and exhibitions New product/SKU launch. 1 person in a subordinate Brands: Antistax® group, Pharmaton® group Partners: APR Eurasia, Vizeum, Vitamedia, Publishing Houses, Research Agencies: «Ipsos», «Top of Mind», «PharmExpert»
January 2007December 2009
3 years
“Berlin-Chemie/ Menarini Group”(Germany) Representative Office in Russia

www.berlin-chemie.com/

Group Product Manager
Management of the OTC Consumer health care group (2 persons in a subordinate): • Planning and coordination, appraisals, relationships with other departments. Profit, volume, revenue and share responsibility. Local strategy development and implementation. Sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Radio, Print, OOH, etc.); • Budgeting and budget control. Development of the market research plan: • U&A and market researches; • Product concept (GfK Genius); • Prices (Price Challenger); • Storyboard test (AD*Creator); • Packaging (Pack Challenger). Development of the advertising content: • Production of new TVCs (Casting, music, Post-production, etc.); • Coordination of the communication with Production Houses, directors and creative team; • Creation of POS materials, layouts for mass media, OOH, etc. Marketing campaigns management: • Ad placement according to the media plan on TV, Radio, Print, OOH, subway, urban transport, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. • New products launch. Brands: Mezym forte®, Fastum® gel, Lioton®1000 gel, Iodomarin®, Prostamol®Uno, Bromhexin Berlin-Chemie®, MIG®, Espumisan® and new brands (Rezalut® Pro, Flavamed®, Quixx®) Partners: RA «VideoInternational» (JWT/RAVI), Media Agency «SMART Communications», RA «TMK»(Sponsorship), etc., Production Houses: «DTVma», «PSTVC», etc.; Research Agencies: «GFK Rus», «Quality Qwest», «Top of Mind», «Synovate», etc.; RA «Almakor Group», RA «NewTone», RA «Stas&Stars» and etc.
October 2003December 2006
3 years 3 months
“Berlin-Chemie/ Menarini Group”(Germany) Representative Office in Russia

www.berlin-chemie.com/

Product Manager
Sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Radio, Print, OOH, etc.); • Budgeting and budget control. Development of the market research plan: • U&A and market researches; • Product concept (GfK Genius); • Prices (Price Challenger); • Storyboard test (AD*Creator); • Packaging (Pack Challenger). Development of the advertising content: • Production of new TVCs (Casting, music, Post-production, etc.); • Coordination of the communication with Production Houses, directors and creative team; • Creation of POS materials, layouts for mass media, OOH, etc. Marketing campaigns management: • Ad placement according to the media plan on TV, Radio, Print, OOH, subway, urban transport, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. • New product launch. Brands: Mezym forte®, Fastum® gel, Lioton®1000 gel, Iodomarin®, Prostamol®Uno, Bromhexin Berlin-Chemie®, Falimint®, Espumisan® and new brand MIG® Partners: RA «VideoInternational» (JWT/RAVI), Media Agency «SMART Communications», RA «TMK»(Sponsorship), etc., Production Houses: «DTVma», «PSTVC», etc.; Research Agencies: «GFK Rus», «Quality Qwest», «Top of Mind», «Synovate», etc.; RA «Almakor Group», RA «NewTone», RA «Stas&Stars» and etc.
November 2002August 2003
10 months
Advertising Agency “CLARUS TEAM MARKETING”

www.clarusteam.com/

Account-Manager
Development of relationships with clients: • Development of the presentations with the client. • Organizing meeting with client. • Detecting client needs. • Client campaigns Management. • Analyzing business and brand performance, • Presenting research and media recommendations to client. • Building effective creative strategies based upon consumer insights, client objectives and competitive landscape. In-house relationships: • Cooperation with Sales, Creative, BTL, Fashion departments. • Managing all financial details and paper work.
May 2002October 2002
6 months
«Autoradio. Falk’s brand» (OAO «Omsk’s radio»)

portal.aradio.ru/?IDSITE=10

Media, Marketing, Advertising, PR, Design, Production... Show more

Presenter of the radio programs
Hosting radio shows and programs, texts selection, copywriting.
May 2002October 2002
6 months
Advertising Agency «SAT»
Creator – Copywriter, Director (Producer)
Building relationship with a client: Developing presentations for the client, Organizing client meetings, Detecting client needs, Analyzing business and brand performance. Production: making up and developing creative lines; Building of the USP, slogans and scenarios for TV and radio spots; Producing of the TVCs. In-house relationship: Cooperation with Sales department.
January 1998May 2002
4 years 5 months
TV&Radio Company «Antenna-7» (Author's entertaining TV program)

www.antenna7.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Author, Program Host, Correspondent.
Producing and airing of the TV programs: Hosting own program, Creating and developing subjects and scenario of the program, Video and text selection, Copywriting.

Driving experience

Driver's license category B

About me

Computer Skills: Excellent Windows and Mac user, Microsoft Office, 1С, etc. Personal Skills: analytic mind, creative, responsible, leadership, team worker, self-motivated, easygoing, good communication and presentation skills, creative thinking, etc. RECOMMENDATIONS: Alexey Bokov, Brand Director, Red Bull worked with KONSTANTIN at Boehringer Ingelheim: “My pleasure to endorse Konstantin as I know him as a strong performer in marketing function. Highly recommended for senior positions in brand managment or marketing communications. His skills coupled with strong personality allow him to develop further either in farma area or beyond - FMCG, luxury goods, media and multimedia products.” September 23, 2011 (Public at LinkedIn.com)

Higher education

2001
Omsk State Pedagogical University
Computer skills and Economy, Diploma/Specialist

Languages

RussianNative

EnglishC2 — Proficiency

Professional development, courses

2016
Management Excellence: Development of Key Manager Skills
TSKO «T-group», Training, Сertificate
2016
English language courses “Intensive”
100 hours
2007
“Project Management. The effective “Start-up project” for the launch new brand to the market”
State University – The Higher School of Economics, Certificate
2007
«The effective communications»
«TOP Kadr», Moscow, Certificate
2006
«Practical and Effective Product Management. Part II» (Practical Training Experience)
“JS Training Ltd”, UK, Certificate
2006
«Moscow Media Masterclass»
“The Joined Up Media Company”, Certificate of Completion
2005
«Practical and Effective Product Management.» (Practical Training Experience)
“JS Training Ltd”, UK, Certificate
2005
linguistic centre «English Unlimited»
100 hours Tutor
2004
«Effective Corporative Sales Model of pharmaceutical company’s medicines”
«IQ center», Certificate
2004
English language courses “Intensive”
400 hours

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter