Category Manager, Marketing Manager (eng)

• Developing DTC(Direct To Consumer) strategy incl. digital • Development of the 360 go-to-market strategy: o Marketing mix; o Marketing channels; o Media plans (TV, Print, Internet, content marketing etc.); • Budgeting and budget control. • Projects profitability calculation • Measurement of the Marketing campaign results • Development, launch and support digital projects (APPs, WEBs) • Market researches • Support of the new product launch • 3 persons in a subordinate (Planning, coordination, assessment and building relationships with other departments.) Brands: Ursosan, Indap, Itomed, Selzink Plus, Rebagit

Projects: • Brand management project for automotive industry • Launch of Goodyear new product “UG Ice Arctic” in Russia (2012) • Marketing and advertising of diet product • Advertising campaign for one of the festival • Marketing building for medical service company and tourist company • Consulting event and wedding agencies (marketing and advertising) • Events: took an active part (ideas, contacts, people, arrangement) at several most interesting events 2010-2011 in Moscow in cooperation with job partner (video reports you can see at his web - vakazov.com and get a recommendation by phone +7(929) 50 772 50).

Management of the CHC (Consumer Health Care) group of products. Profit, volume, revenue and share responsibility. Global strategy development and implementation. Market researches and sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Print, OOH, Internet, etc.); • Budgeting and budget control. Development of the advertising content (POSm, layouts for mass media, banners, etc.) Marketing campaigns management: • Ad placement according to the media plan on TV, Print, OOH, Internet, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. Liaise and working with KOL. Participating in conferences and exhibitions New product/SKU launch. 1 person in a subordinate Brands: Antistax® group, Pharmaton® group Partners: APR Eurasia, Vizeum, Vitamedia, Publishing Houses, Research Agencies: «Ipsos», «Top of Mind», «PharmExpert»

Management of the OTC Consumer health care group (2 persons in a subordinate): • Planning and coordination, appraisals, relationships with other departments. Profit, volume, revenue and share responsibility. Local strategy development and implementation. Sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Radio, Print, OOH, etc.); • Budgeting and budget control. Development of the market research plan: • U&A and market researches; • Product concept (GfK Genius); • Prices (Price Challenger); • Storyboard test (AD*Creator); • Packaging (Pack Challenger). Development of the advertising content: • Production of new TVCs (Casting, music, Post-production, etc.); • Coordination of the communication with Production Houses, directors and creative team; • Creation of POS materials, layouts for mass media, OOH, etc. Marketing campaigns management: • Ad placement according to the media plan on TV, Radio, Print, OOH, subway, urban transport, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. • New products launch. Brands: Mezym forte®, Fastum® gel, Lioton®1000 gel, Iodomarin®, Prostamol®Uno, Bromhexin Berlin-Chemie®, MIG®, Espumisan® and new brands (Rezalut® Pro, Flavamed®, Quixx®) Partners: RA «VideoInternational» (JWT/RAVI), Media Agency «SMART Communications», RA «TMK»(Sponsorship), etc., Production Houses: «DTVma», «PSTVC», etc.; Research Agencies: «GFK Rus», «Quality Qwest», «Top of Mind», «Synovate», etc.; RA «Almakor Group», RA «NewTone», RA «Stas&Stars» and etc.

Sales forecast. Analysis of competitors marketing mix. Development of the go-to-market strategy(360): • Marketing mix; • Marketing channels; • Media plans (TV, Radio, Print, OOH, etc.); • Budgeting and budget control. Development of the market research plan: • U&A and market researches; • Product concept (GfK Genius); • Prices (Price Challenger); • Storyboard test (AD*Creator); • Packaging (Pack Challenger). Development of the advertising content: • Production of new TVCs (Casting, music, Post-production, etc.); • Coordination of the communication with Production Houses, directors and creative team; • Creation of POS materials, layouts for mass media, OOH, etc. Marketing campaigns management: • Ad placement according to the media plan on TV, Radio, Print, OOH, subway, urban transport, etc; • Planning, coordination and control of BTL; • Measurement of the Marketing campaign results. • New product launch. Brands: Mezym forte®, Fastum® gel, Lioton®1000 gel, Iodomarin®, Prostamol®Uno, Bromhexin Berlin-Chemie®, Falimint®, Espumisan® and new brand MIG® Partners: RA «VideoInternational» (JWT/RAVI), Media Agency «SMART Communications», RA «TMK»(Sponsorship), etc., Production Houses: «DTVma», «PSTVC», etc.; Research Agencies: «GFK Rus», «Quality Qwest», «Top of Mind», «Synovate», etc.; RA «Almakor Group», RA «NewTone», RA «Stas&Stars» and etc.

Development of relationships with clients: • Development of the presentations with the client. • Organizing meeting with client. • Detecting client needs. • Client campaigns Management. • Analyzing business and brand performance, • Presenting research and media recommendations to client. • Building effective creative strategies based upon consumer insights, client objectives and competitive landscape. In-house relationships: • Cooperation with Sales, Creative, BTL, Fashion departments. • Managing all financial details and paper work.

Hosting radio shows and programs, texts selection, copywriting.

Building relationship with a client: Developing presentations for the client, Organizing client meetings, Detecting client needs, Analyzing business and brand performance. Production: making up and developing creative lines; Building of the USP, slogans and scenarios for TV and radio spots; Producing of the TVCs. In-house relationship: Cooperation with Sales department.

Producing and airing of the TV programs: Hosting own program, Creating and developing subjects and scenario of the program, Video and text selection, Copywriting.

Computer skills and Economy, Diploma/Specialist

TSKO «T-group», Training, Сertificate

100 hours

State University – The Higher School of Economics, Certificate

«TOP Kadr», Moscow, Certificate

“JS Training Ltd”, UK, Certificate

“The Joined Up Media Company”, Certificate of Completion

“JS Training Ltd”, UK, Certificate

100 hours Tutor

«IQ center», Certificate

400 hours