Retention & VIP Data Analyst

About the Company

42 Gaming Group is a multi-brand iGaming company with online casinos and sportsbooks.

Why 42? Because at 42 Gaming Group, we believe it's the answer to the ultimate question about Life, the Universe, and Everything.

We are the company for those who ask questions, where the answer is always in the game! The product portfolio includes 4 brands in 4 geos.

Each online casino is localized for a particular region, considering different audiences' preferences, has player retention, great attention to a loyalty system, numerous bonus programs, 24/7 support, VIP service, and own call center.

Responsibilities

• Analyze CRM campaigns, generate insights, suggest improvements

• Segment users and identify churn-risk and reactivation potential

• Track VIP player behavior and forecast potential drop-offs

• Build dashboards and campaign reporting (Power BI)

• Validate event data and segment triggers (Kafka or other event pipelines)

• Align retention segmentation with traffic source attribution

• Support bonus performance tracking and ROI evaluation

Requirements

• Experience in the iGaming or bonus-heavy digital product space

• Strong SQL skills and ability to work with large behavioral datasets

• Hands-on experience traffic attribution (Keitaro)

• Hands-on experience CRM automation (Customer.io or similar)

• Familiarity with campaign targeting, triggered journeys, and segment logic

• Confident working with dashboards and event data (Power BI or similar)

• Understanding of streaming/event-based architectures (e.g., Kafka, Segment)

• Fluent English and ability to translate insights into action

Would be a plus

• Experience working with VIP player programs and manual reward logic

• Familiarity with churn prediction, reactivation modeling, and retention scoring

• Experience coordinating across CRM, marketing, and VIP operations

What We Offer

• Remote work opportunity

• Private health insurance

• 4 paid sick days and one additional 1 day off per calendar year

• Vacation: 20 working days per year

• Compensation for sports activities

• Free online English lessons with a native speaker

• A generous employee referral program

• High level of autonomy and decision-making authority

• Opportunity to work with international cross-functional teams

• Direct impact on business results and strategic initiatives

Ready to shape the future of iGaming analytics with us?

Join 42 Gaming Group and become part of our international success story!