1. Develop projects of advertising campaigns (television, radio, Internet advertising, other mass media, outdoor advertising, etc.).
2. Determines necessary targeted audience by social and demographic characteristics and consumption of the primary commodity groups.
3. Performs the analysis of media preferences of the selected audience.
4. Performs the analysis of ratings of mass media, television channels, the Websites and other information areas for advertising.
5. Researches features of audiences of mass media, television channels, the Websites and other information areas for advertising.
6. Make calculation of financial performance of the media plan, constitutes the closing statement for the choice of the plan optimum financially.
7. Constitute the media plan in several options performs the media plan presentation to a management of the organization or the client's representatives, prove it.
8. Based on notes and offers of a management introduces amendments in the media plan, performs distribution of an advertising budget.
9. Analyzes efficiency of an advertising campaign.
1. KNOWLEDGE OF ENGLISH IS OBLIGATORY!!!!
2. Programs: infosis, MMI, for MIS is obligatory!!!