Brand manager

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва
1–3 года

Uhrenholt, LLC (Danish company, Food sector)

is looking for Brand manager

Main objective of the role:

Grow the company brands in profitable way, developing solutions for growth across channels. Develop, execute and monitor brand initiatives in line with agreed brand activation plan.

Responsibilities:

  • Develop the overall strategic brand plan for company brands under supervision of Marketing Manager to fulfil sales objectives and building the brands equity.
  • Develop and implement annual marketing plan including development of activation plan, communication and promotion plan across channels, NPD plan, pricing strategy correction
  • Work with research to monitor competitor’s performance, consumer needs and brand perception. Leverage market insights to develop winning business strategy.
  • Lead the introduction of product initiatives working in close collaboration with multi-functional team.
  • Collaborate with Trade Marketing on plans across channels
  • Build sound relationship and alignment with internal multifunctional team and external agencies’ and customers’ teams to ensure effective execution of brand strategies.
  • Track and analyse business results
  • Manage marketing budget, expenses control and agency agreement management

Requirements:

  • Higher Degree (preferably in Economics / Marketing).
  • 2+ years of experience in brand management in international FMCG with demonstrated record of achievements.
  • Proven track record with local activation development
  • NPD management experience
  • Ability to handle several projects simultaneously.
  • Leadership skills, analytical and problem-solving skills, ability to build collaborative relationships.
  • Good oral and written communication skills in English (upper-intermediate).

Тип занятости

Полная занятость, полный день
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