Brand Manager (Spirit)

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва
3–6 лет

Responsibilities:

  • Develops & Implements Brand Plans based on Consumer Strategy
  • Develops BTL/ Digital Engaging Communication
  • Develops On Trade Knowledge Programs (bartenders, loyalty programs, mystery drinkers)
  • Develops, evaluates & measures FC marketing activities
  • Participates in Commercial Planning to align brand and customer priorities
  • Designs On-Trade Promotion Mechanisms and plan for rolling out
  • Manages performance at Brand level (Volume, SOM, Consumer KBIs)
  • Manage brand budget ensuring achievement of relevant targets
  • Ensures implementation of own IDP
  • Contributes to the capability development of customer marketing & sales team by sharing knowledge and expertise
  • Involves internal stakeholders in the On Trade Knowledge Programs
  • Drives the development of the Brand Annual Business Plan
  • Develops internal communication campaign for informing & engaging stakeholders (new launches, campaigns & brand events)
  • Establishes performance management routines with customer marketing & customer insights teams
  • Cascades brand strategy to the total commercial team and leads upwards and towards external stakeholders to drive relevant initiatives
  • Develops routines and aligns processes with brand owner marketing department
  • Builds effective relationships with advertising agencies
  • Builds alliances with key cooperating departments through common routines (Pr.Spirits Customer Marketing & Sales Managers)
  • Develops a cross-functional team approach and routines (commercial finance, SC, Business Intelligence & Insights)
  • Drives Innovation behind specific Brands
  • Identifies opportunities through market insights & FS feedback from the market and drives initiatives leading to profitability
  • Ensures successful launching of all new products/categories & best practices sharing to total team


Requirements:

  • AFB Consumer Marketing Capabilities
  • On-Trade / Off-Trade Leadership
  • Strong drive for results & action orientation
  • Overall commercial understanding & business judgment – decision making quality
  • Operational planning (routines, processes, setting controls)
  • Financial acumen
  • Analytical thinking & synthesis to drive decision making
  • Communication - written, presentations & influencing at all levels
  • Building successful & mutual benefit relationships

Тип занятости

Полная занятость, полный день
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