Set up and incorporate digital communication into Company brand communication plans to utilize potential in building reach, awareness, education, credibility and emotional engagement with categories and brands
Develop and implement effective approach in the area of on-line MT to ensure brand strategies are implemented in this evolving channel
Responsible for Company Brands Social media presence and Company corporate/product web-sites
Actively collaborate with Retail marketing, Key Accounts & Business Development teams and Company partner agencies to ensure proper objectives delivery
Develop digital marketing campaigns using new digital instruments (SMM, context, CPA/PPC, lead-generation management, social media and etc.) for Russia,CIS, Turkey
Identify and apply new and innovative ways to target key consumers via digital channels to drive acquisition/retention through effective integrated marketing campaigns including pricing, promotions and product offering.
Social Media Marketing: planning/administration of Company social presence
Manage content of Company corporate/brand and product web-sites
Ensure successful brand integration across channels with overall brand positioning, brand guidelines, and messaging by executing Company’s overall marketing plan
Track marketing campaigns performance by analyzing KPIs, customer metrics, market conditions and competition; develop proactive marketing programs to drive revenue
Work tightly with retail team to support Company agents and partners across the region in all their marketing and promotional activities ensuring integrated and creative marketing execution.
Work and brief Company agencies involved in digital projects implementation
Manage budgets allocated to digital activities within overall brand budgets
Bachelor degree with minimum 2-years experience in Digital Marketing
Strong technical knowledge of Digital Marketing instruments (CPA/PPC networks, lead generation, context etc.)
Proven experience, track of records and achievements in Digital Marketing Campaigns
Good communication and interpersonal skills, strong administrative & organizational skills, good knowledge of MS Office applications.
Self-motivated person, innovative. Should be comfortable and productive with a high degree of individual work autonomy with skill at juggling multiple priorities and a constant focus on delivery.
Ability to build a network and establish strong relationships with a diverse group of both internal and external stakeholders to accomplish key goals.
Ability to prepare and present executive level power point presentations outlining strategies, plans and performance results
Fluent in English is a must, team player.
Digital MarketingCPA/PPC networkslead generationDigital Marketing CampaignsSMMSocial mediaЛидогенерацияПроведение рекламных кампанийМаркетинговые стратегииИнтернет-рекламаSocial Media MarketingInternet MarketingПланирование рекламных кампанийУправление интернет-проектамиПродвижение брендаМаркетинговые коммуникацииПланирование маркетинговых кампаний