Digital Marketing Manager

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва
3–6 лет

Key role:

  • Set up and incorporate digital communication into Company brand communication plans to utilize potential in building reach, awareness, education, credibility and emotional engagement with categories and brands
  • Develop and implement effective approach in the area of on-line MT to ensure brand strategies are implemented in this evolving channel
  • Responsible for Company Brands Social media presence and Company corporate/product web-sites
  • Actively collaborate with Retail marketing, Key Accounts & Business Development teams and Company partner agencies to ensure proper objectives delivery

Responsibilities:

  • Develop digital marketing campaigns using new digital instruments (SMM, context, CPA/PPC, lead-generation management, social media and etc.) for Russia,CIS, Turkey
  • Identify and apply new and innovative ways to target key consumers via digital channels to drive acquisition/retention through effective integrated marketing campaigns including pricing, promotions and product offering.
  • Social Media Marketing: planning/administration of Company social presence
  • Manage content of Company corporate/brand and product web-sites
  • Ensure successful brand integration across channels with overall brand positioning, brand guidelines, and messaging by executing Company’s overall marketing plan
  • Track marketing campaigns performance by analyzing KPIs, customer metrics, market conditions and competition; develop proactive marketing programs to drive revenue
  • Work tightly with retail team to support Company agents and partners across the region in all their marketing and promotional activities ensuring integrated and creative marketing execution.
  • Work and brief Company agencies involved in digital projects implementation
  • Manage budgets allocated to digital activities within overall brand budgets

Qualifications:

  • Bachelor degree with minimum 2-years experience in Digital Marketing
  • Strong technical knowledge of Digital Marketing instruments (CPA/PPC networks, lead generation, context etc.)
  • Proven experience, track of records and achievements in Digital Marketing Campaigns
  • Good communication and interpersonal skills, strong administrative & organizational skills, good knowledge of MS Office applications.
  • Self-motivated person, innovative. Should be comfortable and productive with a high degree of individual work autonomy with skill at juggling multiple priorities and a constant focus on delivery.
  • Ability to build a network and establish strong relationships with a diverse group of both internal and external stakeholders to accomplish key goals.
  • Ability to prepare and present executive level power point presentations outlining strategies, plans and performance results
  • Fluent in English is a must, team player.

Ключевые навыки

Digital MarketingCPA/PPC networkslead generationDigital Marketing CampaignsSMMSocial mediaЛидогенерацияПроведение рекламных кампанийМаркетинговые стратегииИнтернет-рекламаSocial Media MarketingInternet MarketingПланирование рекламных кампанийУправление интернет-проектамиПродвижение брендаМаркетинговые коммуникацииПланирование маркетинговых кампаний

Тип занятости

Полная занятость, полный день
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Страна размещения вакансии — Россия.

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