Brand Manager

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва
3–6 лет

Duties and Responsibilities

  • Actively participate in defining brand’s strategic agenda, co-create 3Y Strategic plan with the Marketing Manager
  • Lead the development of 12M Activity plan
  • Hold full accountability and leadership for implementation of the Brand plan, including Innovations, Consumer & Shopper Mktg activities, Internal projects
  • Control allocated DME brand budgets and its realization across channels in line with brand and business plans
  • Lead development and implementation of brand communication and promotion materials – brand book, pack designs, core creative idea translated into key visuals, video reals, various Digital, PR and BTL activities
  • Fully manage cross-functional teams (demand planning, technical, etc.) and external servicing partners (agencies, etc.) in NPD, price, pack, product and promotion initiatives
  • Participate in the review, agreement process with licensors on licensed brands’ activity plan and implementation
  • Conduct ongoing insightful reviews of brand equity & brand trade performance, suggesting remedial actions as required
  • Lead, motivate and coach other team members (Brand Executive) on projects that (s)he supports

Competency

  • Higher Education (Marketing faculty is a plus)
  • Previous successful experience in Brand Management on a Client side of minimum 3 years full time or proven experience in co-related functions in Marketing Department (Trade Marketing, Insights)
  • Understanding of the key principles of brand positioning and its implications
  • Media planning and production experience
  • Finance understanding
  • Excelent project management skills
  • Excelent interpersonal & communication skills
  • Ability to lead the cross functional projects
  • Administration and budget management
  • Result-oriented personality
  • Self-starter with high level of personal drive and initiative
  • Intuitive and curious about brands, consumers and customers
  • Research and sales data analysis
  • Fluent English

Conditions

  • Benefits package
  • Opportunities for development
  • Competitve salary

Тип занятости

Полная занятость, полный день
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