- RN-BANK, the bank of Renault-Nissan Alliance in Russia, supporting Alliance car buyers and owners with a wide range of financial solutions, is looking for an experienced and result-oriented professional to build and develop CRM solution and processes.
- CRM Specialist in CRM and Digital unit.
- To design and manage CRM strategy together with other departments and bank partners
- To deploy and develop own CRM system aligned with sales, marketing and customer service needs
- To establish and continuously improve CRM processes and campaigns via email, sms, telemarketing and other channels
- To enhance Customer Database quality (email ratio, etc.)
- To analyze current customers behavior to improve repeated sales results (site, mobile, offline)
- To be a point for contract for CRM related inquires for other departments
- To participate in Customer Data Lake project.
- Excellent skills in Excel, Access
- Strong skills in VBA, SQL
- English (upper-intermediate or higher)
- At least 2 years of experience in :
- Database analytics (segments, golden moment)
- Experience in establishing CRM system in B2C business.
Полная занятость, полный день