Digital ManagerВакансия в архиве

Уровень зарплаты
з/п не указана
Город
Москва
Требуемый опыт работы
1–3 года

One of the biggest international pharmaceutical companies GlaxoSmithKline Consumer Healthcare is looking for Digital Manager:

Key responsibilities:

  • To deliver planned sales, share, profit and gross margin for the category in line with brand prioritisation
  • To influence the Global Business Leads’ strategy to deliver the most powerful set of digital assets for CEE
  • To work closely with Area Marketing Managers to understand brands’ strategies and key needs in digital area
  • To create the CEE digital strategy, directing efforts to the most appropriate brands and categories
  • To influence across the matrix: Global - Area - LOC to develop the most effective digital plans for our brands and to assure brilliant execution of those
  • Work closely with global digital Category leads and Area Marketing Managers to develop assets required for CEE digitalstrategy deployment
  • Inspire and influence Area Marketing Managers to drive digital activities for CEE priority brands
  • Work closely with local digital managers to understand their needs and support them in local digital plans creation and implementation
  • Work closely with marketing team in markets, where digital manager position not existing, to understand local needs and support them in local digital plans creation and implementation
  • To drive CEE growth strategy through impactful cross functional relationships and outstanding execution of digital plans
  • To rigorously analyze performance of the digital activities in CEE, proactively managing any course correction required and to be aware of performance in the wider area and to act as a source of guidance to other markets
  • To build powerful relationships with GM’s, CEE marketing head, CEE Marketing Managers and the Area LT as part of a high performing MLT
  • To develop, inspire and motivate Local digital marketing managers and proactively build a network of marketers responsible for digital across the area
  • To lead the capability drive for digital up-skilling within the area, including on the job support, as well as proactive recommendation of required trainings (including DAP)
  • To identify and nurture key talent within the area; own succession plan for Area Digital Manager

Basic Requirements:

  • Ability to devise digital marketing strategies to deliver value as part of the integrated communications mix
  • Demonstrate expertise of digital planning tools & techniques and developing insights and creative marketing solutions. Including detailed knowledge of Search Engine Marketing (PPC and SEO)
  • Passion for new and emerging platforms but with ability to navigate and prioritize digital tactics based on business objectives and consumer adoption of digital media
  • Proven project management skills - capable of delivering complex plans and multiple, parallel projects
  • Web analytics skills and analysis of consumer online behavior to deliver actionable insights
  • Ability to effectively manage agencies and to work in large cross functional teams
  • Project financial management

Preferred Requirements:

  • Understanding of the consumer healthcare market or experience of working within complex market regulations

Тип занятости

Полная занятость, полный день

Адрес

Москва, Центральный административный округ, Пресненский район, Московский международный деловой центр Москва-Сити
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Вакансия в архиве