Generating, managing and executing of marketing strategy for appropriate product(s), ensuring that the product and marketing efforts support overall strategy and goals
Being responsible responsible for the development and effective utilization of appropriate market, product and competitor knowledge in Russia
Reviewing key target audience (vet, pet shop assistants etc) together with Regional Representatives and KAM for receiving a feedback from the market about Bayer CAP portfolio and competitors, checking Bayer sales messages and optimization of the sales/marketing interface
Creating and managing strategic and operational plans for product(s) / product group(s) in order to support delivery of product targets and contributes to the strategic direction and effective management of the product group(s)
Generating and leading innovative projects in order to aggressively drive CAP marketing and CAP brands sales
Preparing necessary POSM for each promo cycle in time
Collaborating with key national/regional vet associations to maintain and strengthen the Bayer CAP position on the market.
Ensuring company participation in key veterinarian events.
Preparing Bayer booth and promotion of CAP products during events.
Initiating, directs/managing and analyzing effectiveness all marketing activities for the respective product/product group
trainings Regional Representatives and KAM with positioning CAP portfolio marketing and sales programs by setting sales messages, assisting with sales targeting and customer prioritization
University degree, preferably in medicine
Marketing experience within western PH company 3+ years
Excellent communicative and oratory skills
Ability to build effective collaborations
Experience on the PC and a good knowledge of all MS Office applications
English language (written and spoken ) not below intermediate level
Strategic and entrepreneurial approach. Creates practical strategies with a customer focus
Creative and analytical
Sets priorities, then drives hard to achieve targets
Paid lunches (RUR 6.000, gross, per month)
Health, dental, life and disability insurance for you plus for one member of your family
Sick leave: additional payment for first 30 days per year in accordance with corporate rules
Vacation: 35 calendar days, thereof not more than 25 working days, pro-rated for the current vacation year
Voluntary participation at corporate Pension Plan upon successful completion of the probationary period in accordance with the plan requirements
Полная занятость, полный день
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