Category Manager Skin Care – Face Care

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва, Фрунзенская
3–6 лет

Create, articulate and manage the effective implementation of Face Care category strategy to achieve short and long term growth of the Face Care brands in EE.

Main Duties:

  • Creates yearly strategy and markets’ assessment to provide a framework for total category growth. Demonstrates understanding of the assigned strategy for EE and individual markets and uses as a template for day to day management of the brand(s).
  • Evaluates annual brand and product sales potential, creates annual sales flow (targets). Develops and monitors brand(s) support budget (masstige) while supervise total category budget. Identifies product gaps and/or incremental opportunities for growth and addresses them in effective cooperation with ERM.
  • Lead development of total category Pricing strategy across key segments (masstige, mass, value) and supervise its implementation including campaign flow
  • Supervise all Face Care brands that address different consumer needs across key price segments masstige/mass/value and supported via equally big focus in the brochure
  • Manages effectively product line up and control brands’ active excess disposition.
  • Partnership with global for providing needed input on i) local category strategy future development, ii) supervising total category product flow, ii) new product and communication development
  • Lead for masstige and supervise for total category activation plans and cooperation with key stakeholders: communications, filed, creative.
  • Organizes and conducts frequent and timely reviews of plans to ensure that the brand (brands) strategies are effectively and consistently implemented, on a campaign basis, in order to meet agreed financial profit objectives.
  • Conducts regular (frequent & timely) analysis of competitors activity and Avon brands financial reviews to pro-actively identify risks to brand performance and proposes remedial actions to be taken to manage these. Ensures communication and changes implementation.
  • People management and team development (3 direct, in total 4)
  • Timely delivers appropriate creative briefs for masstige segment in line with the agreed creative direction for the brand and ensures effective implementation of brief (effective team work with Art Directors).
  • Effectively cooperate with DF to ensure a maximum accuracy of estimates: for new and in-line products on annual and campaign basis. Involvement in new product cost evaluation process- cost approval estimates submission to ERM and cost dynamic tracking.
  • Attendance at and contribution to all appropriate local workshops, planning and review sessions.

Requirements:

  • Higher education
  • 4 + years Brand / Category management experience.
  • As a plus relevant category and/or Beauty experience. Experience of direct selling or catalogue/mail order environment would be advantageous.
  • Excellent analytical and strategic skills
  • Ability to manage a varied workload and identify key priorities.
  • Flexible and able to work well under pressure.
  • Highly receptive and responsive to change.
  • Flair for creative approach in both ideas and in print
  • Very effective self-starter with ability to work on own initiative.
  • Excellent communication and negotiation skills.
  • Good project management skills.

Benefits:

  • Medical, Travel Life Insurance for associates, Meal Allowance, Mobile phone, Discount on Company product

Тип занятости

Полная занятость, полный день
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