Marketing communications Team lead (Lexus)

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва, Алтуфьево
3–6 лет

Main responsibilities:

Develoment and realisation of:

  • Communication strategy, including product and brand promotion
  • Digital and social media strategy
  • CS communication
  • Dealer marketing activities
  • Lead management strategy

Coordination of:

  • Brand and tactical campaigns preparation and realization in all media channels
  • Campaigns efficiency measurement
  • Creative materials development and production
  • Competitors activities overview
  • Budget planning and control
  • Brand research
  • Media efficiency audit
  • Digital strategy realization
  • iPad application development
  • Lexus brand promotion in social media
  • Leading cooperation with media, creative and digital agencies, including efficiency tracking
  • Dealer marketing (Advertising incl. media planning, BTL activities, POS materials)
  • Showroom promotion (Digitalization and POS materials)
  • Leads management system integration on national level (together with automatic advertising placement)
  • Special projects

Requirements:

  • Higher education
  • Minimum 3 years experience in marketing, including ATL, Digital, SMM (experience in Automotive will be additional advantage)
  • People coordination and management skills
  • Strategic thinking, proactive and result oriented
  • English – advanced level
  • Good knowledge of Excel, PowerPoint


Conditions:

  • Fixed salary (discussed with the successful candidate) with annual indexation
  • Annual bonus depending on results
  • Expanded social package (including medical insurance, compensation for fitness, lunch expences and other benefits)
  • A temporary contract, at least for a 1,5 year (on maternity leave)

Адрес

Москва, МКАД, вл3с1, м. Алтуфьево
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Тип занятости

Полная занятость, полный день
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