Head of E-Commerce for Int. Fashion Ret. with CPA (Cost Per Action) experience

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

WE ARE LOOKING FOR Passionate of e-commerce sales.

Our Client

  • International company operating throughout Europe and Russia and they are actively growing!

Valuable Achievements in

  • Development direct marketing and customer segmentation strategy increasing net sales
  • Development of efficiency loyalty programs
  • Successfully negotiated strategic partnerships with Key Partners
  • Partnership with major online ad-networks to introduce re-targeting capabilities •
  • SAS analytical tools, developed a deeper understanding of operations and customer behavior
  • Developed and implemented business processes that improved the customer experience
  • Broad understanding of multiple e-Commerce skill sets including, SEM, e-mail, re-targeting, affiliate programmes, SEO, CRM

As Head of E-STORE for this retail business, your responsibilities will include:

  • Own and drive the top line online sales number:
  • Take ownership for a product category or categories to deliver growth & business targets.
  • Manage product-publishing process delivering speed and accuracy of product listings, developing translation glossary to drive publishing efficiencies.
  • Be actively involvement in stock & supply process to deliver best product availability position.
  • Manage e-merchandiser in order to develop, implement and optimize appropriate ranking strategies to drive maximum clicks and conversion. Use web insight such as product/banner engagement and sort to drive strategy.
  • Work closely with the wider marketing team to drive maximum support for your products and categories. Guide category priorities and feature products within printed and digital campaigns.
  • Manage UX manager to drive any category/product specific site/search improvements.
  • Work with SEO and content manager to drive category landing pages and guide content.
  • Use data to understand product performance, make decisions and recommendations on products and brands, to guide product and category promotional strategy as required to drive performance.
  • Provide daily/weekly KPI reporting and monthly category reviews to improve product performance.
  • Manage online margin through effective pricing and promotional activities
  • Attract new and existing visitors to the eCommerce proposition via all customer acquisition methodologies including but not limited to SEO, PPC, e-mail, Affiliates, Display etc
  • Own, manage and execute the onsite merchandising and conversion activities including but not limited to, product promotions, price promotions, special campaigns etc
  • Assess and implement commercial/sales opportunities to maximise online revenue and profitability
  • Create, present and execute robust sales and marketing plans demonstrating specific activities to bridge gaps to budget and forecast.
  • Manage senior stakeholders to authorise incremental marketing/campaign spend through clear ROI justifications.

Successful Applicant:

  • Excellent communication and presentation skills to the TOP team.
  • Commercially astute with a proven track record of growing online sales in a e-commerce company.
  • Operational understanding of financial frameworks and financial planning
  • Ability to motivate teams with niche skill sets in a competitive marketplace
  • Broad understanding of multiple e-Commerce skill sets including, SEM, e-mail, re-targeting, affiliate programmes, SEO, CRM
  • An up-to-date understanding of E-commerce trends and the latest online sales tactics/best practice
  • Hunger for success in business results
  • Fluent English and Russian is a must.
  • Excellent package.

Ключевые навыки

internet, e-commerce, retail, e-retail, online shopping
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Вакансия опубликована 23 ноября 2016

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