Trade Marketing Expert, Central Asia and Mongolia (subdivision Wrigley)

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Требуемый опыт работы: 1–3 года

Полная занятость, полный день

Purpose of the job:

  • Leverage growth opportunities with Customers by translating category, brand, shopper and customer insights and trends into effective retails solutions, plans and programs that deliver excellence in sales execution.


  • Work closely with brand team and In-store Activation Manager to ensure successful brand initiatives implementation, including new brands launches via a) launch preparation (distribution targets, POS materials/equipment development and delivery), b) continuous communication and coordination with sales team in the regions, c) post launch analysis.
  • Form Trade Marketing Activities calendar for different channels/regions and ensure its timely and quality execution.
  • Regular portfolio review within the channels/regions with recommendations how to optimize/activate/improve current portfolio and planograms in the different channels/regions.
  • Development of specific portfolio proposals and planograms recommendation for different channels/regions, outlets clusters, top clients.
  • Defines the needs of customers/ sales organization in trade equipment, POS materials and creates plans, develops/produces equipment taking into account Company’s objectives and strategies.
  • Leads special projects to create innovative retail solutions/ equipment for key accounts and traditional trade.
  • Develops recommendation and communication to the sales organization on the right placement/ usage of equipment, merchandising materials. Monitors and controls the execution.
  • Plans and controls budget related to trade equipment/ POS materials based on Company’s objectives and strategies.
  • Run evaluation/ effectiveness analysis of trade equipment usage and budget on the on-going basis and recommend corrective actions if needed.
  • Monitoring of equipment/ POS materials stocks at warehouses.
  • Create networking with other markets in order to share the ideas and implement global activities where applicable.\Development and communication of period and sales briefs.
  • Regular field visits to monitor marketing and trade marketing activities execution.


  • High education.
  • 2-4 years’ experience in Trade Marketing, Category Management or Sales department of international FMCG Company. Sales and/or marketing experience will be a plus.
  • Project Management experience.
  • English – Upper Intermediate.


Алмалы, город Алматы, проспект Достык, 38
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Вакансия опубликована 25 ноября 2016

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