Purpose of the job:
- Leverage growth opportunities with Customers by translating category, brand, shopper and customer insights and trends into effective retails solutions, plans and programs that deliver excellence in sales execution.
- Work closely with brand team and In-store Activation Manager to ensure successful brand initiatives implementation, including new brands launches via a) launch preparation (distribution targets, POS materials/equipment development and delivery), b) continuous communication and coordination with sales team in the regions, c) post launch analysis.
- Form Trade Marketing Activities calendar for different channels/regions and ensure its timely and quality execution.
- Regular portfolio review within the channels/regions with recommendations how to optimize/activate/improve current portfolio and planograms in the different channels/regions.
- Development of specific portfolio proposals and planograms recommendation for different channels/regions, outlets clusters, top clients.
- Defines the needs of customers/ sales organization in trade equipment, POS materials and creates plans, develops/produces equipment taking into account Company’s objectives and strategies.
- Leads special projects to create innovative retail solutions/ equipment for key accounts and traditional trade.
- Develops recommendation and communication to the sales organization on the right placement/ usage of equipment, merchandising materials. Monitors and controls the execution.
- Plans and controls budget related to trade equipment/ POS materials based on Company’s objectives and strategies.
- Run evaluation/ effectiveness analysis of trade equipment usage and budget on the on-going basis and recommend corrective actions if needed.
- Monitoring of equipment/ POS materials stocks at warehouses.
- Create networking with other markets in order to share the ideas and implement global activities where applicable.\Development and communication of period and sales briefs.
- Regular field visits to monitor marketing and trade marketing activities execution.
- High education.
- 2-4 years’ experience in Trade Marketing, Category Management or Sales department of international FMCG Company. Sales and/or marketing experience will be a plus.
- Project Management experience.
- English – Upper Intermediate.
город Алматы, проспект Достык, 38, м. АлмалыПоказать на карте
Полная занятость, полный день