Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Москва
3–6 лет

In an international company a position of Senior Brand Manager is opened:

Responsibilities

  • Reports to the Director of marketing, planning and business development department;
  • Participates and play leading role in the development of the brand strategy and implement it;
  • Lead group of people responsible for the brand (two) and steer brand support among those responsible for sales and marketing activities in the regions.
  • Develops and implement a cost-effective marketing mix, including brand and product communication: trade print, POS materials, catalogue, web communication, video and mass media.
  • Responsible for steering of loyalty program for brand.
  • Activates seasonal, regional promotions, loyalty campaigns and advertising to keep top of mind;
  • Cascades brand vision and premium positioning of the brand throughout the organization and distribution chain;
  • Responsible for selecting, contracting and managing 3rd party agencies to produce advertising materials and activate advertising and promotion campaigns.

Requirements:

  • 3-5 years of marketing experience, including 2 years in brand management;
  • Experience of managing advertising agencies to produce advertising materials and activate ATL and BTL campaigns;
  • Experience of running loyalty programmers and campaigns;
  • High expertise in digital marketing
  • Successful track record of running brands with a major international company;
  • Strong analytical and problem solving skills gained in practical competitive marketing driven environment;
  • Weil-structured approached to business situations and ability to translate an expected result into specific action points required to achieve it.
  • Experience of marketing technical B2C products is a plus;
  • Desire and passion for marketing.

Conditions:

  • Competitive salary and bonuses;
  • Free lunches; free parking;
  • Medical insurance;
  • Comfortable office in "Riga-Land" (free shuttles from metro stations: Shchukinskaya, Strogino, Myakinino and railway st.Pavshino).

Тип занятости

Полная занятость, полный день
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