Product Manager

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

International Optic Company is looking for Product manager.

Mission: Planning, development and implementation of Transitions\Sun RX categories in Essilor Group.

Main responsibilities:

Product / Brand Management

  • Partner and collaborate with the partners in Essilor Group, with sales departments to develop go-to-market strategy and tactics, build distribution and develop product business within the territory and accounts.
  • Plan, implement and execute best in class in-store tactics and strategies via sales people and account managers.
  • Design best in class POS materials and demo tools to ensure great visibility and performance of the brand in stores.
  • Plan and implement new product launches.
  • Manage and control marketing budget.

Consumer and Market Knowledge

  • Increase engagement, loyalty and awareness across the consumer market by identifying and understanding key trends, buying behavior, building consumer communications to drive consumer off-take.
  • Work with agencies to ensure effective communication via TV, Digital and other media.
  • Drive consumer promotional programs to boost market share.
  • Understand in-store staff behavior via mystery shopper and personal visits.

Experience\Qualifications:

  • Master’s degree in Marketing, Business Administration or equivalent is a great plus.
  • English – fluent.
  • Minimum of 3 years as Product\Brand manager and 5 years in Marketing.
  • Experience in digital marketing (i.e. social media, e-commerce, analytics, online) is required.
  • Experience in b2c media campaigns (TV, TV digital, PR) is required.
  • Good in business presentation and analytics.
  • Proven success in developing agency partnerships to build long term brand health and business.
  • Demonstrated financial acumen in making effective business analysis and decisions.

We offer:

  • Office is located near the metro station Butyrskaya.
  • Working schedule 5 \ 2 from 9.00 to 18.00.
  • Annual bonus.

Адрес

Фонвизинская, Бутырская , Москва, Огородный проезд, 20ас3
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Вакансия опубликована 5 апреля 2019 в Москве

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