Email Marketing Manager

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Страна размещения вакансии — Россия.

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Полная занятость, полный день

Group-IB is looking for a talented Email Marketing Manager to join our marketing team. Email Marketing Manager is accountable for the planning and execution of all ad-hoc email marketing activities at Group-IB as well as setting up new email marketing nurturing tracks.

This individual will collaborate with other teams across the company to deliver an optimized email marketing experience (content, layout, design, etc.) as part of the digital strategy.

Key responsibilities:

  • Plan and execute all ad-hoc and automated email marketing campaigns through Marketo, including audience and logic set-up, content selection, email design;

  • Work collaboratively with marketing leaders and sales teams at Group-IB to develop email marketing campaigns that increase response rates, engagement, and drive measurable pipeline;

  • Analyze email campaign performance, run tests to optimize email content, layouts, campaign logic;

  • Maintain and keep up with the communications calendar;

  • Maintain relevant lead communications flow over the entire lead/customer lifecycle, making sure each subscriber is effectively nurtured by relevant email marketing campaigns;

  • Leverage personalization and the dynamic delivery of content to lead nurturing programs;

  • Improving list segmentation and developing a remarketing strategy;

  • Conducting regular in-depth reviews of the email programs;

  • Stay up to date with the latest product launches within Group-IB and update nurturing tracks as necessary;

  • Stay up to date with the updates in the marketing platforms Group-IB uses to leverage new features;

  • Stays current on new technologies, best practices, and trends in the digital sphere.

Required experience:

  • 3-5 years of relevant experience in email marketing, ideally in the IT industry where cybersecurity is preferred;
  • Experience with Marketo email marketing platform is strongly preferred, however, a solid understanding of other email marketing platforms (Oracle Eloqua, Salesforce Pardot, IBM Silverpop, etc.) is also fine;

  • Good knowledge of analytic tools (Google Analytics, Yandex.Metrika);

  • Project management skills;

  • Well organized and capable of handling multiple details simultaneously;

  • Very detail oriented;

  • Ability to meet deadlines and a goal-oriented mindset;

  • Upper-intermediate English;

  • A natural interest in digital technologies, trends and beautiful websites;

  • Basic knowledge of HTML and CSS is a plus.

Технологии
раннего
предупреждения
кибератак
Крупнейшая
лаборатория в Восточной Европе
Компьютерный
спецназ
Экспертиза
и консалтинг
международного
уровня

Вакансия опубликована 18 апреля 2019 в Москве

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