PR Manager Luxury Brands

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Страна размещения вакансии — Россия.

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Responsibilities:

  • Build strong partnership with key publishing houses and media in Dark Market context for alcohol brands in line with brand strategy and vision;

  • Secure brands’ visibility in media in line with legal restrictions. Create tailor made PR messages and stories for different medias;

  • Arrange press trips;

Advocacy strategy and activation:

  • Deliver a strong Advocacy strategy integrating evolving environment based on brands crusade/ communication objectives & roll it out together with the Brand teams;

  • Identify key influencers for each brand tribe and ways to recruit/activate them;

  • Set up clear KPIs across Advocacy activities;

  • Build buzz in social media among brand advocates;

Event Management:

  • Support owned events from concept development together with brand teams to guest/media management and final reporting;
  • Develop and execute sponsorship strategy across key brands. Set up clear KPIs across sponsorship activities;
  • Build partnership with key luxury companies and service providers & activate sponsorship/advocacy activities;
  • Work during events supervising guests, media, photographers.

Requirements and experience:

  • Communication strategy development and planning;

  • Partnerships development;

  • English fluent;

  • Public and media relations;

  • Communication tools;

  • Project/Event management;

  • Change management (attitude, exemplary behavior);

  • Strong digital/social media experience.

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Вакансия опубликована 22 мая 2019 в Москве

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