Responsibilities:

  • Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan;
  • Create all kind of content (articles, video, advertisement) and manage the delivery;
  • Performance-oriented lead generation;
  • Determination of KPI and preliminary calculation of efficiency;
  • Build agency and channel vendor relations to support all the needs of marketing;
  • Management of paid traffic channels (SEO / SEM / SERM / E-mail marketing / CPA networks and affiliate programs / Marketplaces / Dynamic remarketing systems / Advertising systems of social networks / RTB / CPC / CPA channels);
  • Analytics of performance indicators of the specified channels;
  • Experience with bloggers and opinion leaders;
  • Development and implementation of cross-marketing projects;
  • Search for new formats / sources;
  • Analysis of the market / competitors / trends;
  • Knowledge of approaches to optimize conversions, understanding web and business analytics, experience building sales funnels;
  • Understanding of approaches to conversions of applications in payments, the ability to use and improve the efficiency of conversion support channels (events, calls, e-mail, retargeting, etc.);
  • Define the strategy for going to market and the correct KPI, securing and managing the budget. Lead and manage all creative concept work and coordinate with performance team for marketing measurement;
  • Manage brand marketing budgets;
  • Execute on multi-channel marketing promotions across social media, events and conference, content releases, PR distribution, digital marketing channels;
  • Prepare for marketing collateral, compiling industry researches and marketing event recap and reports;
  • Organize promotional events, trade-shows, and conferences while managing all project delivery elements within time limits;
  • Track key event performance metrics and identify items to work on for future initiatives;
  • Organize and present marketing performance reports;
  • Own and identify and champion projects that will have brand and business impact, for example through leadership;
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures;
  • Excellent interpersonal and public speaking skills;
  • Aptitude in decision-making and problem-solving;
  • Establish and monitor performance-reporting systems (i.e. track performance against goals and provide regular updates to the CEO and the CFO).

Key Result Areas

  • Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets;
  • Support growth of brand strategy among internal marketing teams, including Loyalty, Customer Experience, Digital Marketing, and Social Media;
  • Drive brand strategy updates across organization to successful execution.

Professional Experience

  • 5-7 years of experience in mobile game industry;
  • Experience of at least 3 years in a management position and a proven track record in mobile game industry;
  • Work experience in B2B segment;
  • Experience in the development and implementation of large marketing projects;
  • The presence of successful projects in the portfolio and the desire to talk about them in numbers;
  • Experience of managing people, the ability to ignite and motivate employees;
  • Attention to detail, the ability to keep in mind a large amount of information, the ability to quickly make decisions;
  • Knowledge of English at the fluent (advanced) level.

Knowledge

Brand Marketing

  • Digital Marketing;
  • Campaign Performance & Analysis;
  • Financial Reporting & Financial Statements;
  • Market Research;
  • Integrated Marketing Communications;
  • Agency Relations.

Skills

  • Data-driven decision making and results-oriented (and measurable) focus;
  • Able to understand and interpret analytical reports/research;
  • Ability to review financial results and drive strategies/actions based on data;
  • Bachelor Degree in Marketing Communications, Business Management or other related fields required. Masters Degree preferred;
  • Strong experience in the field of digital media buying ecosystem, mobile and growth marketing industry;
  • Knowledge of Google Analytics and other marketing analytics tools;
  • Creative and analytical, comfortable with juggling different projects;
  • Excellent time management, organization, and prioritization skills;
  • Able to multi-task to meet strict deadlines;
  • Digital media buying experiences, understanding of mobile user acquisition ecosystem;
  • Knowledge of finance and investment banking is preferable.

Competencies

  • Strategic Thinking;
  • Analytical understanding;
  • Drives Collaboration;
  • Effective Communication;
  • Demonstrates Initiative;
  • Agility and Adaptability.

WE OFFER

  • Opportunity to join an entrepreneurial business at the time of its growth happening, have an impact on its future and become a part of its success;
  • The satisfaction that comes with knowing you are making a difference to the lives of many people;
  • A competitive package will be offered depending on the experience and qualifications of the successful applicant.

тебе водить

Chief marketing officer (mobile)

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