Trade & Retail Marketing Manager

з/п не указана

Требуемый опыт работы: более 6 лет

Полная занятость, полный день

As a Trade & Retail Marketing Manager, you will develop and implement Bridgestone Channel, TM and Retail Strategy in line with Business & Marketing strategy.

Your main responsibilities are:

Channel & Regional Strategy development & implementation

  1. Develop & implement channel strategies and programs in close cooperation with internal stakeholders (product, marketing & sales department) and external stakeholders (key dealers and partners).
  2. Define growth drivers and conditions, role of different channels for strategic and tactical initiatives to grow BS MS, shelf share & BS brand and product preference across the country and particular regions.
  3. Translate business and marketing priorities in strategic & tactical channel initiatives.
  4. Initiate and drive channel & custom’s diversification in line with the strategy.
  5. Develop and drive customers and regional development strategies and programs, identifying growth drivers to grow BS shelf share and off-take at a higher speed vs. key competitors.
  6. Identify, if relevant, M&A opportunities to grow BS MS.

Retail development & management

  1. Develop Retail winning omni channel strategies, tactics and programs to ensure Bridgestone visibility excellence, advanced shopper experience and product choice in traditional and modern channels.
  2. Develop Retail Give and Take competitive conditions and guidelines to maximize Bridgestone & partners efficiency, maximize ROI for the actual shops operation and new shops opening.
  3. Translate retail terms & conditions in the processes, guidelines and partner’s agreements, including audit and control actions and performance analysis.

Trade marketing & Trainings

  1. Strengthen brand sales share with profitable mix in the point of sales through effective sales programs, merchandising, motivation, training & promotional programs and best in class trade marketing instruments.
  2. Develop Trade Marketing Programs and guidelines, control implementation, budgets efficiency to ensure continuous improvement.
  3. Strengthen brand positioning & off-take in specified retail channels (family shops, retail, on-line shops) - via up to date retail concept, product & brand visibility, communication materials, navigation, training, sales motivation programs, sell-in and sell-out activities and consumers loyalty programs.
  4. Convert retail sales personal into brand loyal ambassadors, communicating brand positioning, product quality with service opportunities trade personal loyalty programs.
  5. Ensure accessibility & maximize efficiency of the training via quality of the programs & materials including relevant technologies (ex. Digital instruments).

Shopper & consumer data intelligence and analytical instruments and processes

  1. Develop and implement data collection and analysis to understand efficiency and ROI for different channels, partner’s and customer’s activities and programs.
  2. Build customer and consumer understanding and translate it into improvement of related programs and initiatives.
  3. Drive and use internal & external analytics, market retail trends, regional & customer’s analytical data to identify where to grow and how for strategic planning and programs development.
  4. Build the process of target setting, efficiency analysis to ensure that the programs, terms and conditions are efficient and allow achieving or overachieving business targets.
  5. Build transparent reporting system and ensure that the data is shares, reviewed and considered for consistent improvement of the programs and initiatives.
  6. To ensure regular field visits of the Trade and Retail marketing team both Bridgestone and competitor’s programmes.

Agency management, internal collaboration & local market & partner’s coordination

  1. Establish and control regular cross-functional meetings (Sales, Trade and Retail marketing, Brand & communication) to align annual & ad hoc plans and initiatives, exchange program results analytics and build follow up actions and activities processes.
  2. Establish regular partner’s meeting to present Bridgestone plans and initiatives and collect regular feedback.
  3. Manage and align multiple agencies to ensure project delivery on time and on budget.
  4. Liaise with local markets to ensure buy-in, active collaboration and success project delivery.

Required capabilities

  • Excellent communication skills, both written and spoken
  • Strong planning & organizational skills
  • Proven project management skills
  • Strong focus on problem solving, troubleshooting, solutions
  • Analytical, attention to details
  • Ability to handle stress (peaks in workload and frequent deadlines)


  • Degree expected: Bachelor or Master degree in Economics, Marketing, Advertising, Public Relations, Media
  • Length: 10+ years of relevant professional experience with proven track record of the successful projects and cases
  • Working written and spoken English.
  • Management of TM team
  • Experience of work with a premium brand would a plus
  • Experience managing complex projects, involving multiple stakeholders, partners and agencies

Kindly indicate your salary expectations in the covering letter.

Ключевые навыки

Английский — C1 — Продвинутый

Вакансия опубликована 13 марта 2020 в Москве