Marketing Director

з/п не указана

Требуемый опыт работы: более 6 лет

Полная занятость, полный день

Purpose of the position: Enhance Kia brand preference, generate demand and promote sales of Kia cars,support Kia dealer network to achieve KMR business targets

Responsibilities:

  • Evaluate and develop marketing communication strategy
  • Implement KIA brand strategy for the Russian and CIS markets
  • Develop and implement detailed annual Marketing media communication plan
  • Control development of marketing campaigns and creative materials
  • Organize and control IMC planning and product launch communication process
  • Support effective marketing operations of KIA Dealers, set marketing guidelines for KIA Dealer network in Russia and CIS
  • Coordinate Dealer marketing programs and activities
  • Control marketing research and data analysis to define target audiences and customer journey
  • Develop and continuously improve advanced digital communication platform and channels
  • Control development and implementation of digital communication actions, data-driven processes & campaigns
  • Develop and implement Influencer marketing programs
  • Implement strong PR communications
  • Control BTL and CSR activities
  • Execute effective budget planning and control overspending
  • Cooperate with other departments to design, execute and evaluate long- and short-term integrated marketing and sales campaigns for the organization to meet key business targets
  • Implement new practices in marketing communications to grow brand image, revenues and profitability
  • Ensure consistent messaging in all branded outbound and internal marketing materials through different platforms and channels
  • Organize and manage the multi-functional and efficient marketing sub-division
  • Ensure personal development and professional growth of marketing staff

Requirements:

  • Higher education (in marketing and management spheres)
  • Minimum 5 years of experience on relevant management position
  • Very strong experience in digital marketing and social media
  • Fluent English
  • Knowledge of automotive market and related marketing practices is preferable
  • Solid experience in marketing strategy, integrated communications planning and execution
  • Solid experience in organization and management of multi-functional marketing department
  • Strong communication skills, creativity and advanced presentation skills

*Please share your CV in English – thank you

Адрес

Павелецкая, Москва, Валовая улица, 26

Вакансия опубликована 5 июля 2020 в Москве

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