Marketing Manager

от 100 000 до 200 000 руб. на руки

Требуемый опыт работы: 3–6 лет

Полная занятость, удаленная работа

LATOKEN’s mission is to put financial life at fingertips. So everybody can use money to build and be a stakeholder of the future.

We are doing it to free people’s potential with the economic freedom to own and manage assets and money free of bureaucracy and corruption. So people can access money for their health, education, productivity, assets, and investments to become stakeholders of humankind's future. This economic freedom can be spread with the adoption of cryptocurrency and assets worldwide.

Unit: Growth
Unit Mission: spread crypto to serve people with LATOKEN products
Role: Marketing Manager Junior or Senior


Functions:

  • Sharpen and shine the What and Why Vision of the product driving to LATOKEN's mission: financial life at fingertips for people's economic freedom.
  • Enlighten the road to hit the target with "a single bullet" with OKRs, hypothesis tests, backlog prioritization.
  • Structure audiences, channels, messages and digital marketing campaigns across products: IEO listings, roadshows/crowdfunding, deposits, payments and trading. Generate leads for sales for the mentioned products.
  • Run marketing campaigns on Facebook, AdWords, LinkedIn, Instagram, YouTube, etc. Overcome restrictions of adds platforms by changing adds content/messages. Make sure that campaigns targets are met.
  • Make marketing analytics by campaign fully transparent: coverage, conversions, CPC, user/client acquisition cost. Identify the most effective channels for each product. ROMI/CPA per channel/audience
  • Manage influencer marketing, automated email/messenger/WhatsApp/telegram sequences and funnels
  • Make sure platform’s SEO is optimized: high places on the 1st page in all relevant search requests
  • Develop lead acquisition landing pages and lead generation forms across products
  • Magnify fundraising campaigns for great projects
  • Develop mechanisms for referral and retention growth. Initiate new channels such as streaming analytic reports on the market sentiment
  • Magnify Tier 1 publications and top content reach

Requirements:

  • 3+ years of hands-on performance ad exp
  • Creative content exp
  • Knowledge of crypto
  • Strong problem-solving skills
  • Strong SQL and Excel skills. Python / C# and other programming languages is a strong plus

Why LATOKEN:

  • Build the future. Level up the financial system. Put it at fingertips, so everybody can use the money to build and be a stakeholder of the future.
  • Culture. Level up your and our culture until we and the world have advancement in culture deserving be spread with our products. We call it visionary doers culture.
  • Raise the bar. Any hire raises our bar, and you will be the bar raiser for us and newcomers.
  • Be stakeholder. You build a product helping people's success. People pay for it and you get a stake of these future payments as a LATOKEN shareholder.
  • Lead. We are the largest in the world "IPO" platform for digital assets.

Feel a great fit - apply now or forward to a great candidate.

Ключевые навыки

Social Media Marketing
Google AdWords
Advertising
Product Management
Финансовый менеджмент
Яндекс.Директ
Яндекс.Метрика
Internet Marketing
Контекстная реклама
Маркетинговые исследования
Маркетинговые коммуникации
Планирование маркетинговых кампаний
Yandex Direct
Google Analytics

Вакансия опубликована 28 сентября 2020 в Москве

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