Content Specialist / E-commerce Specialist

з/п не указана

Требуемый опыт работы: 1–3 года

Полная занятость, полный день

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повсюду

Our client, a worldwide FMCG company is looking for Content Specialist / E-commerce Specialist (maternity role). This specialist will be responsible for leading Digital Content excellence across all online platforms and managing Digital Retail Activation calendar for e-commerce channel.

Responsibilities:

  • Support and optimisation of global and local product platforms;
  • Lead digital assets to customers distribution process;
  • Assist with localization of product assets/information;
  • Provide digital content expertise and recommendations on maximising brand performance;
  • Serve as the in-house digital content expert to local teams, educating them on digital media platforms, tools and program performance;
  • Support day to day relationships with the agencies and content providers to deliver best in class integrated content media strategies across multiple digital channels including e-com, websites, social media and other media platforms;
  • Define and recommend analytics framework and process with agencies/content providers. Drive real time optimizations, reporting process, benchmark approvals and report back to business stakeholders
  • Develop & implement digital retail activation calendar for eCommerce customers, aligned with the businesses promotional and brand marketing initiatives;
  • Responsible for development creative materials (banners, landings, emails etc.) for e-commerce channel.

Qualifications required:

  • Degree level education;
  • Proven experience in Digital/eCommerce environment from 1-2 years;
  • Able to demonstrate understanding of the fundamentals of digital marketing;
  • Extensive knowledge of digital and social platforms and operations;
  • Knowledge of current trends and innovation in media, tracking, analytics and research;
  • English – strong spoken and written;
  • Analytical skills, ability to relate results to business objectives.

Ключевые навыки

Английский — B2 — Средне-продвинутый
Digital Content
Digital Activation
E-Commerce
Web Merchandising
E-Merchandising

Вакансия опубликована 29 сентября 2020 в Москве

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