Digital Marketing Specialist

BMW Group Russia is looking for Digital Marketing Specialist to join our BMW Marketing team!

Responsibilities:

• Management of the National BMW and MINI Websites and DWS (Dealer Website Solution), support of all digital and launch activities, constant customer journey evolution and feature optimization.
• Regular performance reporting for the Website and Dealer Website Solution to the Digital and Brand Management Teams using Adobe/Google/Yandex instruments
• Development and Execution of Web Digital Strategy for BMW Group Russia
• Proposal and implementation of the relevant digital instruments in digital media communication, corresponding to the communication and digital strategies:
• Briefing of the agencies and IT partners, reviewing of the timing, scope and cost for the works.
• Collection of digital project requirements within BMW Group Russia and project’s execution
• Planning and tracking of the annual budget for digital activities.
• Monitoring of SEO indicators, semantic core management and search engine optimization;
• Implementation of joint SEO/SEA strategy together with Digital and Media partners
• Next Best Offer/Next Best Activity project support
• Data Management Platform project steering with the agency partner
• Creation of reports and hypothesis to improve the website performance for both National and Retailer solutions
• Execution of CRM driven campaigns on the websites (National, Retailers) and overall proactive CRM approach
• Dealer Marketing Team support with steering Dealer Digital KPIs in Digital Media Campaigns.

Requirements:

• Higher marketing or business education
• No less than 2 year work experience in digital marketing
• Fluent Russian, fluent English
• Profound knowledge of Content Management systems and Website Development, Web Analytics solutions (Adobe Analytics, Google Analytics, Yandex Metrika)
• Experience in BI Solutions
• Advanced user of MS Office software(Excel, PowerPoint)
• Advanced presentation and communication skills
• Open-minded, Innovative, Trend lover, stress resistant, team player.