Digital Marketing Specialist

з/п не указана

Требуемый опыт работы: 1–3 года

Полная занятость, полный день

BMW Group Russia is looking for Digital Marketing Specialist to join our BMW Marketing team!

Responsibilities:

  • Management of the National BMW and MINI Websites and DWS (Dealer Website Solution), support of all digital and launch activities, constant customer journey evolution and feature optimization.
  • Regular performance reporting for the Website and Dealer Website Solution to the Digital and Brand Management Teams using Adobe/Google/Yandex instruments
  • Development and Execution of Web Digital Strategy for BMW Group Russia
  • Proposal and implementation of the relevant digital instruments in digital media communication, corresponding to the communication and digital strategies:
  • Briefing of the agencies and IT partners, reviewing of the timing, scope and cost for the works.
  • Collection of digital project requirements within BMW Group Russia and project’s execution
  • Planning and tracking of the annual budget for digital activities.
  • Monitoring of SEO indicators, semantic core management and search engine optimization;
  • Implementation of joint SEO/SEA strategy together with Digital and Media partners
  • Next Best Offer/Next Best Activity project support
  • Data Management Platform project steering with the agency partner
  • Creation of reports and hypothesis to improve the website performance for both National and Retailer solutions
  • Execution of CRM driven campaigns on the websites (National, Retailers) and overall proactive CRM approach
  • Dealer Marketing Team support with steering Dealer Digital KPIs in Digital Media Campaigns.

Requirements:

  • Higher marketing or business education
  • No less than 2 year work experience in digital marketing
  • Fluent Russian, fluent English
  • Profound knowledge of Content Management systems and Website Development, Web Analytics solutions (Adobe Analytics, Google Analytics, Yandex Metrika)
  • Experience in BI Solutions
  • Advanced user of MS Office software(Excel, PowerPoint)
  • Advanced presentation and communication skills
  • Open-minded, Innovative, Trend lover, stress resistant, team player.

Ключевые навыки

Английский — B2 — Средне-продвинутый

Адрес

Водный стадион, Москва, Ленинградское шоссе, 39Ас1
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Вакансия опубликована 17 апреля 2021 в Москве

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