& Home Care


  • Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed by SBU in terms of new products)
  • Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
  • Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research agencies
  • Manage product portfolio considering lines and SKU’s performance analysis
  • Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions:
  • Preparation, presentation and follow-up of yearly media-briefings
  • Implementation and control of individual media campaigns
  • Preparation of Russian advertising material for the brand (mainly adaptations of international ATL materials)
  • Obtaining of relevant information and strategic advice from the agency
  • Control of agency-related costs
  • Representation brand towards the headquarters (IBM), keeping up-to-date about brand developments and projects, and provide IBMs with all necessary Russian data
  • Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
  • Preparation of the detailed planning (Plan, E1, E2 on brand and product level) for brands
  • Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
  • Development and produce POS materials for the brands
  • Participation in the meetings with Sales division, Trade Marketing etc.
  • People management: 1 direct subordinate


  • Higher education (marketing, economics)
  • Relevant experience (2-3 years min)
  • Strong Excel & Power Point knowledge
  • Strong analytical skills

  • Communicative, helpful, team-oriented


  • Compensation depends on experience and will be discussed individualli (fix+bonus).
  • Medical insurance
  • Life insurance
  • Lunches
  • Extended paid vacation (31 calendar days per year)
  • Opportunities for development within the company
  • Friendly, professional team

Присоединяйся к нашей мультибрендовой команде

Brand Manager

В архиве с 24 ноября 2021
з/п не указана

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