Campaign Marketing Manager

з/п не указана

Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

office
vacancy

McDonald’s Russia is a leading food service chain, with more than 800 stores in 61 Russian regions and receive more than 2 million guests daily.

GOALS

  • Deliver Digital Marketing campaign execution OTIF
  • Drive share of identified transactions through maximizing efficiency and effectiveness of Digital Marketing campaigns
  • Together with Agency develop and implement “best in class” creatives for Digital Marketing campaigns to drive new users
  • Define most effective communication channels/touchpoints for different user segments
  • Develop communication strategy with McD App Users considering variety of communication channel mix and user segments
  • Together with Agency develop “best in class” creatives to communicate with segmented CRM via Digital Marketing campaignsp
  • Grow MAU (Monthly Active Users) and MAC (Monthly Active Customers) via customer engagement level improvement using effective marketing mix
  • Drive Digital Guest Count and Sales through App via Effective Marketing Campaigns

MAIN TASKS

  • Develop and implement marketing campaign for Digital promo offers
  • Align Digital promo offers with internal stakeholders (Finance, Operations, Legal, Supply Chain)
  • Develop “best in class” creatives for Digital Marketing campaigns together with Agency
  • Develop communication plan for each segment considering most effective touchpoints/communication channels
  • Together with Agency create and review communication messages to consumers to drive offer usage (email, push, sms etc)
  • Maintain actual communication in owned (site, app) and earned (social nets) channels in-line with brand guides
  • Develop most effective tactics/mechanics to improve customer retention rate
  • Together with Media manager plan and manage multi-channel (both owned and paid) marketing campaigns to improve retention and optimize spend
  • Analyze media and conversion results of all communication channels and implement best practices to improve retention

NECESSARY KNOWLEDGE AND EXPERIENCE

  • Education: min Bachelor Degree in Marketing, Business Administration, Economics, or any other related field
  • Proven track of record in Digital Marketing with 3-6 years – Omni-channel experience is a plus
  • Experience in Mobile Application management/development (FMCG/Retail/e-commerce)
  • Good knowledge of online marketing methods and best practices
  • Business oriented
  • Project management skills
  • Strong presentation skills
  • English – fluent (regular presentations on English for top-management)

OUR BEST CANDIDATE

  • Curios: continuously learns in every role

  • Agile thinking: identifies patterns & trends

  • Resilient: meets challenges with energy

  • Connective: earning trust

WE OFFER

  • Work in the world leader of quick-service restaurants with a legendary history
  • Competitive salary
  • Advanced benefits package (annual bonus, health insurance including 80% compensation for children, mobile compensation, partial fitness compensation, 3-year saving plan 5% of salary and bonuses
  • 5th vacation week
  • Professional development and career growth

VMI policy with dentistry + 80% for children

Modern remuneration system

Free of charge corporate training

Hybrid work
schedule

Technical equipment for remote work

Additional payment to the salary on the sick leave

Ключевые навыки

Английский — B2 — Средне-продвинутый
Digital Marketing

Вакансия опубликована 12 января 2022 в Москве

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