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Реклама у лидеров мнений
Торговый маркетинг (трейд-маркетинг)
Организация мероприятий: B2B; B2C.
Контекстная, таргетированная, медийная реклама
Системы, рекламные кабинеты: Google AdWords; MyTarget.
SMM и комьюнити-менеджмент
Социальные сети: ВКонтакте; Telegram; Youtube.
Поисковая оптимизация сайта (SEO)
Системы: Яндекс.Аналитика; Google Analytics.
Прямая реклама
Разработка маркетинговой стратегии и медиапланирование
Показатели медиапланирования, метрики: Охват рекламной кампании (Reach, Cover); Стоимость за клик (CPC, cost per click); Коэффициент конверсии (CR, conversion rate); Стоимость за лид (CPL, cost per lead); Возврат инвестиций (ROI, return on investment).