Mobile User Acquisition Manager
Уровень дохода не указанТребуемый опыт работы: 1–3 года
Полная занятость, удаленная работа
Москва
Ostrovok.ru is a travel-tech company that creates platforms for online booking of hotels, air tickets and other services for individual travelers, corporate clients and travel agencies globally.
Our brands: Ostrovok.ru, B2B.Ostrovok.ru, Ostrovok.ru Teaming. We develop projects both in Russia and abroad.We are looking for a Mobile UA Manager to join our Marketing Department.
What you will do:
1. Campaign Management and Optimization:
- Develop and execute user acquisition campaigns on platforms like Yandex, OEM/DSP/In-app, Google UAC, Facebook, VK.
- Monitor campaign performance and optimize for KPIs such as CTR, CR, CPI, and CPA - A/B test ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency;
- Test and iterate on creative assets based on performance data.
2. Budget Management:
- Allocate and manage the budget for mobile install campaigns;
- Forecast monthly spending and track actual spending against projections and income.
3. Data Analysis and Reporting:
- Analyze campaign data and user behavior to gain insights and identify trends;
- Prepare regular reports on campaign performance, insights, and learnings.
4. Market Research:
- Stay abreast of the latest trends in mobile advertising of traveling apps and app store optimizations;
- Conduct competitive analysis to understand market dynamics and identify opportunities.
5. Cross-functional Collaboration:
- Collaborate with product, analytics, retention, and creative teams to align user acquisition strategies with product development and analytics tools;
- Provide user experience and app functionality feedback to improve user retention and engagement.
What we expect from you:
- Experience in running mobile advertising campaigns – travel industry is a plus;
- Understanding how AppsFlyer and mobile attribution works;
- Experience with mobile applications after the release of iOS 14.5;
- Experience in WW markets is a plus;
- Experience in setting up end-to-end analytics;
- Curiosity and the ability to think 'outside the box' and look for creative solutions;
- English - Upper-Intermediate (B2).
We offer you:
- Remote work format;
- Flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
- Interesting and ambitious tasks that will take you to the next professional level;
- Learning: seminars, trainings and conferences;
- Voluntary health insurance;
- Corporate English, as well as discounts for Skyeng;
- Corporate discounts on hotels and other services;
- Young and active team of super professionals.
Ключевые навыки
- Английский язык
- iOS
- Google Ads
- AppsFlyer
- Английский — C1 — Продвинутый
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Вакансия опубликована 13 мая 2024 в Москве
Отзывы о компании
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Что говорят сотрудники
- 102Удаленная работа
- 100Своевременная оплата труда
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