Ведущему федеральному поставщику бытовых товаров в отдел по работе с Маркетплейсами требуется трафик-менеджер - Менеджер по внутренней/внешней рекламе на маркетплейс WB/OZON.
Обязанности:
Генерация трафика на карточки МП.
Помощь менеджеру маркетплейсов.
Работа с TACOS.
Работа с ДРР.
Ведение отчетности.
Требования:
Профессиональные навыки настройка и контроля внутренней рекламы WB/OZON (АРК, трафареты и тд).
Навык осуществления контроля и функций по оптимизация рекламного бюджета.
Генерация и тестирование гипотез по привлечению целевого трафика.
Опыт в тестировании CTR на контенте карточек товаров (А/Б тесты).
Стабильная конкурентная заработная плата два раза в месяц.
Трудоустройство в соответствии с ТК РФ
Молодой и сплоченный коллектив единомышленников и профессионалов в отделе)!
Уютный офис.
Удобное расположение офиса – всегда против пробок! Удобный транспорт из Москвы.
Требовательные, лояльные руководители с высоким уровнем эмоционального интеллекта!
ТОП-менеджеры, на которых можно положиться.
Ключевые навыки
Маркетинговый анализ
Интернет-реклама
Планирование рекламных кампаний
Ведение мобильных рекламных кампаний
Планирование маркетинговых кампаний
Работа с контекстными площадками
Условия для менеджеров
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Цифровая наружная реклама (DOOH)
Планирование рекламы; Создание и контроль производства рекламных материалов; Организация и контроль размещения цифровой наружной рекламы.
Маркетинг онлайн-торговли (e-commerce)
Планирование продвижения; Организация промоакций для посредников; Продвижение интернет-магазинов на маркетплейсах.Организация мероприятий: Яндекс.Маркет; Ozon; Wildberries.
Контекстная, таргетированная, медийная реклама
Планирование рекламы; Создание и контроль рекламного контента; Продвижение средствами контекстной рекламы; Продвижение средствами таргетированной рекламы; Продвижение средствами медийной (баннерной рекламы).Опыт работы с программатиком.
Управление бюджетом
Мониторинг и контроль бюджета; Оптимизация бюджета.