Ведение маркетингового календаря по direct-коммуникациям. Подготовка контент-планов для рассылок во всех direct каналах (email, sms, push, мессенджеры) в соответствии смаркетинговым календарем.
Подготовка информационного контента для рассылок в соответствии с контент-планом, отбор товаров совместно с коммерческой службой, копирайтинг.
Подготовка макетов email-рассылок с использованием шаблонов. Создание типовых шаблонов рассылок совместно с отделом веб-дизайна по необходимости.
Внедрение персонализированного контента во всех коммуникации.
Настройка отправки email, sms, push-уведомлений, рекламных рассылок в мессенджеры.
Аналитика эффективности рассылок (OR, CR, CTOR, spam, churn). Регулярное проведение AB-тестов. Работа над улучшением показателей.
Настройка маркетинговых кампании в соответствии с коммуникационной CRM-стратегией.
Требования:
Понимание логики работы direct каналов - email, sms, push, мессенджеры.
Знание основных каналов сбора данных клиентов для формирования клиенткой базы.
Знание и понимание работы с A/B тестированием в рассылках.
Опыт работы с email-рассылками в платформе mindbox.
Знания Google Analytics, Яндекс.Метрика
Опыт верстки писем.
Условия:
Удаленный формат работы;
Полная занятость;
Официальное трудоустройство, все социальные гарантии;
Полностью "белая" зарплата;
Бонусная система скидок на продукцию и у партнеров компании;
Возможность профессионально развиваться и расти;
Работа в ярком позитивном коллективе единомышленников.
Условия для менеджеров
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