Произошла ошибка. Попробуйте перезагрузить страницу.
Подпишитесь на push-уведомления hh.ru
{"trl":{"RU":{"skills.surveyDiffs.title":"Соответствие условиям вакансии","skills.survey.finish":"Завершить","skills.survey.submit.next":"Продолжить","skills.survey.submit.invalid":"Выберите хотя бы один вариант","skills.survey.back":"Назад","skills.survey.skip":"Не прикладывать","skills.survey.employer.meta.requirements":"Условия {}","skills.survey.employer.meta.description.1":"Вакансия опубликована и появится в поиске через несколько минут.","skills.survey.employer.meta.description.2":"Пока вы можете прикрепить условия {}, ответив на несколько несложных вопросов. Заполнение займет несколько минут. Так соискатели больше узнают о вашей вакансии.","skills.survey.applicant.success.meta.title":"Анкета заполнена успешно","skills.survey.applicant.success.title":"Готово!","skills.survey.applicant.success.description":"Мы прикрепим заполненную анкету к вашему резюме, чтобы работодатели могли больше узнать о вашем опыте работы","skills.survey.employer.success.title":"Готово!","skills.survey.employer.success.description":"Мы прикрепим заполненную анкету к вакансии, чтобы соискатели могли больше узнать об условиях работы","skillSurvey.collapse":"Свернуть","skillSurvey.expand":"Развернуть","skillSurvey.fill":"Заполнить","skillSurvey.edit":"Редактировать","skills.survey.meta.orphanSection.title":"Дополнительно","skills.surveyDiffs.showTheirs":"Показать навыки, которых нет в условиях вакансии","skills.surveyDiffs.hideTheirs":"Скрыть навыки, которых нет в условиях вакансии","skills.surveyDiffs.noMatches":"Совпадений по заданным условиям нет","skills.surveyDiffs.matched":"Соответствует","skills.surveyDiffs.mismatched":"Не соответствует","skills.surveyDiffs.notInCondition":"Нет в условиях вакансии","page.4xx.pageTitle":"Ошибка","page.403.pageTitle":"Ошибка 403","page.404.pageTitle":"Ошибка 404","page.4xx.description":"Что-то пошло не так.","page.403.description":"У вас нет доступа к этой странице.","page.404.description":"Что-то пошло не так. Возможно, вы ошиблись, набирая адрес в строке браузера — так бывает. Если вы уверены, что адрес набран верно, то страница, скорее всего, была удалена и ее больше нет.","page.4xx.solution":"Смело обращайтесь за помощью в {0}, сообщив нам код ошибки: {1}, или перейдите на {2}.","page.403.solution":"Но не отчаивайтесь! Попробуйте перейти на {0} или обратитесь за помощью в {1}.","page.404.solution":"Но не отчаивайтесь! Смело обращайтесь за помощью в {0} или перейдите на {1}.","page.4xx.support":"сообщество поддержки","page.4xx.main":"главную страницу","page.403.login":"страницу авторизации"}},"langs":["RU"],"features":{"sentry_logging":true,"sentry_request_queue_limit":null,"sentry_js_config":null},"experiments":{"enabled":{},"checked":[]},"pageError":null,"request":{"protocol":"https","host":"172.24.28.16:2740","url":"/skills_survey/proxy_components/skills-view?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=95870337&is_employer=true","id":"17163590630435eb39ed9a251102b5ea","xsrfToken":"1de7669a35596983f198be3343ec3450","pageName":"SkillsView","origin":"https://172.24.28.16:2740"},"isProxiedComponent":true,"config":{"staticHost":"https://skills-survey-front.hh.ru/static","hhcdnHost":"https://hhcdn.ru","sentryDSN":"https://0c4b702bea9d45b390018094accabf21@sentry.hh.ru/599"},"analyticsParams":{"hhtmSource":"SkillsView","hhtmFrom":"","hhtmSourceLabel":"","hhtmFromLabel":""},"fetchingData":false,"isWebView":false,"hasDestroyIfAppRouteNotExist":true,"locale":{"areaId":"","domainAreaId":"","host":"","protocolHost":"","isSeoDomain":false,"platform":"HEADHUNTER","availableLanguages":["RU"],"siteLanguage":"RU"},"displayType":null,"backUrl":"/","disabledReduxSpaMiddlware":false,"isAfterVacancyCreate":false,"userId":null,"userType":"anonymous","userAnswers":{"618":1327,"619":1329,"621":1333,"686":1464,"687":1466,"688":1468,"689":1470,"690":1472,"691":1474,"692":1476,"693":1478,"694":1479,"695":1481,"696":1483,"699":1489,"707":1505,"708":1508,"709":1509,"713":1517,"714":1520,"716":1523,"719":1529,"721":1533,"774":1634,"775":1636,"776":1638,"777":1640,"778":1642,"779":1644,"780":1646,"781":1648,"782":1650,"783":1652},"userAnswersEdited":{"618":1327,"619":1329,"621":1333,"686":1464,"687":1466,"688":1468,"689":1470,"690":1472,"691":1474,"692":1476,"693":1478,"694":1479,"695":1481,"696":1483,"699":1489,"707":1505,"708":1508,"709":1509,"713":1517,"714":1520,"716":1523,"719":1529,"721":1533,"774":1634,"775":1636,"776":1638,"777":1640,"778":1642,"779":1644,"780":1646,"781":1648,"782":1650,"783":1652},"survey":{"translations":{"questions":{},"questionsFalsy":{},"answers":{"1327":"Маркетинговые исследования","1329":"Исследование рынка","1333":"Исследование потребителей","1464":"[RU:1:skills.survey.employer.answer.1464]","1466":"[RU:1:skills.survey.employer.answer.1466]","1468":"[RU:1:skills.survey.employer.answer.1468]","1470":"[RU:1:skills.survey.employer.answer.1470]","1472":"[RU:1:skills.survey.employer.answer.1472]","1474":"[RU:1:skills.survey.employer.answer.1474]","1476":"[RU:1:skills.survey.employer.answer.1476]","1478":"[RU:1:skills.survey.employer.answer.1478]","1479":"Анализ продукта","1481":"Анализ продаж","1483":"Сфера деятельности организации","1489":"Образование","1505":"","1508":"[RU:1:skills.survey.employer.answer.1508]","1509":"Виды исследований","1517":"Наблюдение","1520":"[RU:1:skills.survey.employer.answer.1520]","1523":"Задачи в рамках исследования потребителей","1529":"Сегментация аудитории","1533":"Поиск точек контакта с целевой аудиторией","1634":"[RU:1:skills.survey.employer.answer.1634]","1636":"[RU:1:skills.survey.employer.answer.1636]","1638":"[RU:1:skills.survey.employer.answer.1638]","1640":"[RU:1:skills.survey.employer.answer.1640]","1642":"[RU:1:skills.survey.employer.answer.1642]","1644":"[RU:1:skills.survey.employer.answer.1644]","1646":"[RU:1:skills.survey.employer.answer.1646]","1648":"[RU:1:skills.survey.employer.answer.1648]","1650":"[RU:1:skills.survey.employer.answer.1650]","1652":"[RU:1:skills.survey.employer.answer.1652]"},"meta":{"pageTitle":"Анкета менеджера","requirementsProfession":"для менеджеров"}},"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":95870337,"id":923976,"status":"COMPLETE","startTime":"2024-04-01T11:18:29.340014","endTime":"2024-04-01T11:19:28.876225","userId":121233648,"userType":"EMPLOYER","skillSurveyId":6,"userAnswerDtoList":[{"userAnswerId":34178131,"answerId":1327,"userSurveyId":923976},{"userAnswerId":34178133,"answerId":1329,"userSurveyId":923976},{"userAnswerId":34178136,"answerId":1333,"userSurveyId":923976},{"userAnswerId":34178137,"answerId":1464,"userSurveyId":923976},{"userAnswerId":34178138,"answerId":1466,"userSurveyId":923976},{"userAnswerId":34178139,"answerId":1468,"userSurveyId":923976},{"userAnswerId":34178140,"answerId":1470,"userSurveyId":923976},{"userAnswerId":34178118,"answerId":1472,"userSurveyId":923976},{"userAnswerId":34178119,"answerId":1474,"userSurveyId":923976},{"userAnswerId":34178121,"answerId":1476,"userSurveyId":923976},{"userAnswerId":34178123,"answerId":1478,"userSurveyId":923976},{"userAnswerId":34178125,"answerId":1479,"userSurveyId":923976},{"userAnswerId":34178127,"answerId":1481,"userSurveyId":923976},{"userAnswerId":34178148,"answerId":1483,"userSurveyId":923976},{"userAnswerId":34178149,"answerId":1489,"userSurveyId":923976},{"userAnswerId":34178176,"answerId":1505,"userSurveyId":923976},{"userAnswerId":34178177,"answerId":1508,"userSurveyId":923976},{"userAnswerId":34178208,"answerId":1509,"userSurveyId":923976},{"userAnswerId":34178209,"answerId":1517,"userSurveyId":923976},{"userAnswerId":34178210,"answerId":1520,"userSurveyId":923976},{"userAnswerId":34178227,"answerId":1523,"userSurveyId":923976},{"userAnswerId":34178228,"answerId":1529,"userSurveyId":923976},{"userAnswerId":34178229,"answerId":1533,"userSurveyId":923976},{"userAnswerId":34178120,"answerId":1634,"userSurveyId":923976},{"userAnswerId":34178122,"answerId":1636,"userSurveyId":923976},{"userAnswerId":34178124,"answerId":1638,"userSurveyId":923976},{"userAnswerId":34178126,"answerId":1640,"userSurveyId":923976},{"userAnswerId":34178128,"answerId":1642,"userSurveyId":923976},{"userAnswerId":34178129,"answerId":1644,"userSurveyId":923976},{"userAnswerId":34178130,"answerId":1646,"userSurveyId":923976},{"userAnswerId":34178132,"answerId":1648,"userSurveyId":923976},{"userAnswerId":34178134,"answerId":1650,"userSurveyId":923976},{"userAnswerId":34178135,"answerId":1652,"userSurveyId":923976}],"questions":{"617":{"id":617,"title":"Что входило в ваши обязанности менеджера по маркетингу или рекламе?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":1,"answerIds":[],"childQuestions":[618,686,690,694,695]},"618":{"id":618,"title":"Маркетинговые исследования","skillSurveyId":6,"parentId":617,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1327,1328],"childQuestions":[619,621,709,716]},"619":{"id":619,"title":"Исследование рынка","skillSurveyId":6,"parentId":618,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1329,1330],"childQuestions":[]},"621":{"id":621,"title":"Исследование потребителей","skillSurveyId":6,"parentId":618,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1333,1334],"childQuestions":[]},"686":{"id":686,"title":"Разработка маркетинговой стратегии и медиапланирование","skillSurveyId":6,"parentId":617,"priority":14,"type":"CHECKBOX","groupNum":1,"answerIds":[1463,1464],"childQuestions":[687,688,689,774]},"687":{"id":687,"title":"Разработка маркетинговой стратегии","skillSurveyId":6,"parentId":686,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1465,1466],"childQuestions":[]},"688":{"id":688,"title":"Медиапланирование","skillSurveyId":6,"parentId":686,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1467,1468],"childQuestions":[]},"689":{"id":689,"title":"Мониторинг реализации и анализ эффективности","skillSurveyId":6,"parentId":686,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1469,1470],"childQuestions":[]},"690":{"id":690,"title":"Управление бюджетом","skillSurveyId":6,"parentId":617,"priority":15,"type":"CHECKBOX","groupNum":1,"answerIds":[1471,1472],"childQuestions":[691,692,693]},"691":{"id":691,"title":"Расчет и планирование бюджета","skillSurveyId":6,"parentId":690,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1473,1474],"childQuestions":[]},"692":{"id":692,"title":"Мониторинг и контроль бюджета","skillSurveyId":6,"parentId":690,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1475,1476],"childQuestions":[]},"693":{"id":693,"title":"Оптимизация бюджета","skillSurveyId":6,"parentId":690,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1477,1478],"childQuestions":[]},"694":{"id":694,"title":"Анализ продукта","skillSurveyId":6,"parentId":617,"priority":16,"type":"CHECKBOX","groupNum":1,"answerIds":[1479,1480],"childQuestions":[]},"695":{"id":695,"title":"Анализ продаж","skillSurveyId":6,"parentId":617,"priority":17,"type":"CHECKBOX","groupNum":1,"answerIds":[1481,1482],"childQuestions":[]},"696":{"id":696,"title":"Рекламу и продвижение для организаций какой сферы деятельности вы вели?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":2,"answerIds":[1483,1484],"childQuestions":[699]},"699":{"id":699,"title":"Образование","skillSurveyId":6,"parentId":696,"priority":3,"type":"CHECKBOX","groupNum":2,"answerIds":[1489,1490],"childQuestions":[]},"706":{"id":706,"title":"Был ли у вас опыт разработки креативной концепции?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":3,"answerIds":[],"childQuestions":[707,708]},"707":{"id":707,"title":"Нет","skillSurveyId":6,"parentId":706,"priority":1,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1505,1506],"childQuestions":[]},"708":{"id":708,"title":"Да","skillSurveyId":6,"parentId":706,"priority":2,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1507,1508],"childQuestions":[]},"709":{"id":709,"title":"Опыт организации каких видов маркетинговых исследований у вас есть?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":4,"answerIds":[1509,1510],"childQuestions":[713,714]},"713":{"id":713,"title":"Наблюдение","skillSurveyId":6,"parentId":709,"priority":4,"type":"CHECKBOX","groupNum":4,"answerIds":[1517,1518],"childQuestions":[]},"714":{"id":714,"title":"Эксперименты, полевые исследования","skillSurveyId":6,"parentId":709,"priority":5,"type":"CHECKBOX","groupNum":4,"answerIds":[1519,1520],"childQuestions":[]},"716":{"id":716,"title":"Какие задачи в рамках исследования потребителей вы можете выполнить?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":5,"answerIds":[1523,1524],"childQuestions":[719,721]},"719":{"id":719,"title":"Сегментация аудитории","skillSurveyId":6,"parentId":716,"priority":3,"type":"CHECKBOX","groupNum":5,"answerIds":[1529,1530],"childQuestions":[]},"721":{"id":721,"title":"Поиск точек контакта с целевой аудиторией","skillSurveyId":6,"parentId":716,"priority":5,"type":"CHECKBOX","groupNum":5,"answerIds":[1533,1534],"childQuestions":[]},"723":{"id":723,"title":"Есть ли у вас опыт работы с форматом «продакт-плейсмент»?","skillSurveyId":6,"parentId":623,"priority":1,"type":"LABEL","groupNum":6,"answerIds":[],"childQuestions":[]},"726":{"id":726,"title":"Есть ли у вас опыт организации коллабораций?","skillSurveyId":6,"parentId":630,"priority":1,"type":"LABEL","groupNum":7,"answerIds":[],"childQuestions":[]},"751":{"id":751,"title":"Есть ли у вас опыт работы с программатиком?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":12,"answerIds":[],"childQuestions":[]},"774":{"id":774,"title":"C какими показателями медиапланирования, метриками вы работали?","skillSurveyId":6,"parentId":686,"priority":1,"type":"LABEL","groupNum":16,"answerIds":[1633,1634],"childQuestions":[775,776,777,778,779,780,781,782,783]},"775":{"id":775,"title":"Совокупный рейтинг (GRP, gross rating point)","skillSurveyId":6,"parentId":774,"priority":1,"type":"CHECKBOX","groupNum":16,"answerIds":[1635,1636],"childQuestions":[]},"776":{"id":776,"title":"Целевой рейтинг (TRP, target rating point)","skillSurveyId":6,"parentId":774,"priority":2,"type":"CHECKBOX","groupNum":16,"answerIds":[1637,1638],"childQuestions":[]},"777":{"id":777,"title":"Охват рекламной кампании (Reach, Cover)","skillSurveyId":6,"parentId":774,"priority":3,"type":"CHECKBOX","groupNum":16,"answerIds":[1639,1640],"childQuestions":[]},"778":{"id":778,"title":"Доля голоса (SOV, share of voice)","skillSurveyId":6,"parentId":774,"priority":4,"type":"CHECKBOX","groupNum":16,"answerIds":[1641,1642],"childQuestions":[]},"779":{"id":779,"title":"Стоимость за клик (CPC, cost per click)","skillSurveyId":6,"parentId":774,"priority":5,"type":"CHECKBOX","groupNum":16,"answerIds":[1643,1644],"childQuestions":[]},"780":{"id":780,"title":"Коэффициент конверсии (CR, conversion rate)","skillSurveyId":6,"parentId":774,"priority":6,"type":"CHECKBOX","groupNum":16,"answerIds":[1645,1646],"childQuestions":[]},"781":{"id":781,"title":"Стоимость за лид (CPL, cost per lead)","skillSurveyId":6,"parentId":774,"priority":7,"type":"CHECKBOX","groupNum":16,"answerIds":[1647,1648],"childQuestions":[]},"782":{"id":782,"title":"Возврат инвестиций (ROI, return on investment)","skillSurveyId":6,"parentId":774,"priority":8,"type":"CHECKBOX","groupNum":16,"answerIds":[1649,1650],"childQuestions":[]},"783":{"id":783,"title":"Другое","skillSurveyId":6,"parentId":774,"priority":9,"type":"CHECKBOX","groupNum":16,"answerIds":[1651,1652],"childQuestions":[]}},"answers":{"1327":{"answerId":1327,"value":"true","questionId":618},"1329":{"answerId":1329,"value":"true","questionId":619},"1333":{"answerId":1333,"value":"true","questionId":621},"1464":{"answerId":1464,"value":"false","questionId":686},"1466":{"answerId":1466,"value":"false","questionId":687},"1468":{"answerId":1468,"value":"false","questionId":688},"1470":{"answerId":1470,"value":"false","questionId":689},"1472":{"answerId":1472,"value":"false","questionId":690},"1474":{"answerId":1474,"value":"false","questionId":691},"1476":{"answerId":1476,"value":"false","questionId":692},"1478":{"answerId":1478,"value":"false","questionId":693},"1479":{"answerId":1479,"value":"true","questionId":694},"1481":{"answerId":1481,"value":"true","questionId":695},"1483":{"answerId":1483,"value":"true","questionId":696},"1489":{"answerId":1489,"value":"true","questionId":699},"1505":{"answerId":1505,"value":"true","questionId":707},"1508":{"answerId":1508,"value":"false","questionId":708},"1509":{"answerId":1509,"value":"true","questionId":709},"1517":{"answerId":1517,"value":"true","questionId":713},"1520":{"answerId":1520,"value":"false","questionId":714},"1523":{"answerId":1523,"value":"true","questionId":716},"1529":{"answerId":1529,"value":"true","questionId":719},"1533":{"answerId":1533,"value":"true","questionId":721},"1634":{"answerId":1634,"value":"false","questionId":774},"1636":{"answerId":1636,"value":"false","questionId":775},"1638":{"answerId":1638,"value":"false","questionId":776},"1640":{"answerId":1640,"value":"false","questionId":777},"1642":{"answerId":1642,"value":"false","questionId":778},"1644":{"answerId":1644,"value":"false","questionId":779},"1646":{"answerId":1646,"value":"false","questionId":780},"1648":{"answerId":1648,"value":"false","questionId":781},"1650":{"answerId":1650,"value":"false","questionId":782},"1652":{"answerId":1652,"value":"false","questionId":783}},"rootQuestionByGroupNum":{"1":617,"2":696,"3":706,"4":709,"5":716,"6":723,"7":726,"12":751,"16":774},"orderedGroupNums":[1,2,3,4,5,6,7,12,16]},"surveyDiffs":null,"surveyDiffsD":null,"surveyDiffsCE":null,"matchingExpsInControl":[],"router":{"location":{"pathname":"/skills_survey/proxy_components/skills-view","search":"?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=95870337&is_employer=true","hash":"","key":"gp4ol1","query":{"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":"95870337","is_employer":"true"}},"action":"POP"}}
Маркетинговые исследования
Исследование рынка; Исследование потребителей.Виды исследований: Наблюдение.Задачи в рамках исследования потребителей: Сегментация аудитории; Поиск точек контакта с целевой аудиторией.